Posts Tagged: GovDelivery

The Importance of Design in Email

By Koi Hernandez, Design Fellow at GovDelivery Design as a whole is a very broad subject—from street signs to buildings to T.V. ads—design touches nearly every element of our lives. But that doesn’t mean it’s always done well. As a government communicator, design can make or break the comprehension of your message—the components that makeRead… Read more »

Creating Compelling Content

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of peopleRead… Read more »

Did Anyone See Your Organization’s Facebook Post?

Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of theRead… Read more »

Top 7 Email Metrics You Should Be Measuring

Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every organization’s goals and content are unique, thereRead… Read more »

Best Practices in Stakeholder Engagement for Federal Government

It’s always been true that public sector agencies need to engage with citizens and stakeholders to achieve mission goals. But never has that fact been truer than in today’s digital information economy. Maintaining a constant presence in people’s lives is simultaneously much easier through new digital communication channels, and more difficult because the digital landscapeRead… Read more »

How to Write for Short Attention Spans

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messagesRead… Read more »

Driving Mission Impact With a More Engaged Stakeholder Base – an ONS Case Study

As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore. WhileRead… Read more »