Posts Tagged: messaging

When Engagement Goes Afoul

Just placing your message in front of people, especially in today’s cacophonous world, simply does not work. Much like we zoom past dozens of billboards on our way to work every day without even noticing that they’ve changed, getting your message out is a poor way to measure how well you’re messaging. Our social marketing… Read more »

Government, Go Mobile in 2012. Do It Right 4

By Andreas Muno Last week we discussed how smaller mobile devices have made it cheaper and easier for public security and field services workers to do their jobs efficiently. And, how as an added benefit, citizens have become more engaged and are taking some of the burden off of governments. This week we are going… Read more »

Wikis: Better Internal Communication During Crisis

You’ve worked all day. At 6 p.m., a crisis within your agency or city now demands your all-night attention. For communication professionals handling media requests, the difficulty of maintaining message continuity is a common dilemma. When a colleague finally rescues you after an all-nighter, you then face the task of communicating about communication. What media… Read more »

Facebook or Twitter for the enterprise?

Social media is changing enterprise IT, and AIIM research shows that 47% of employees 18-30 years old now expect to use the same type of networking tools with their business colleagues as they do with their friends and family. The number changes to 37% for employees 31-45 years old, but many business and IT executives… Read more »

Instant Messaging for Policing

Earlier this month, Captain Mike Parker of the Los Angeles County Sheriff’s Department spearheaded two networking sessions to highlight use of instant messaging for policing to many Southern California law enforcement agencies. Representatives from 63 agencies were in attendance. Captain Parker was joined by law enforcement partners; Commander Laura Farinella, Long Beach PD, Lieutenant John… Read more »

How Technology Changes & Communications Impact Target Audiences

Strategic communications, education or information outreach when applied effectively means really knowing your taget audience as a critical component to any campaign and its success. Often times, informaiton is put out, but at times there is a major “disconnect” between the outreach and the end user. I thought of this video of an elderly women… Read more »