Posts Tagged: media

3 Reasons Why Cities Should Focus on Seniors, Not Whippersnappers

Last week, I served on a panel at the National League of Cities Congress in Denver, Colorado. Fellow panelists included Harvard’s John O’Leary, The Performance Institute’s Alan Shark, Muni Gov 2.0 co-founder Pam Broviak and Social Media for Responders founder Mark Basnight. Each of us offered our insights about the state of social media inRead… Read more »

Steve Ressler Visits the Maxwell School

Thanks to Professor Ines Mergel, my Public Organizations and Management Class had the opportunity to listen to a great presentation by GovLoop founder Steve Ressler. GovLoop is essentially a “Facebook for Feds,” it is a great social network that fosters collaboration for Government employees. Steve Ressler has been referred to as a Gov 2.0 “Rock-Star.”Read… Read more »

5 things Government Agencies and Politicians can do to better use Social Media.

Every Government agency is saying that they want to be a part of Social Media. The thing that many Agencies and Politicians who have started Social Media campaigns are forgetting is that before they launch their campaigns they need to define their goals are map out how to achieve them. They forget to ask themselvesRead… Read more »

The rules of engagement on social media

Digital diplomacy is a two-way street – once an organisation like the Foreign Office is publishing news, comment, and policy information on the internet , then it needs to learn how to listen and respond too.At ministerial level, this is a problem of opportunity and timetabling more than anything. Opportunities for participation on television andRead… Read more »

Why the White House Belongs at the Top of the Digital IQ Rankings

While gazing at the Public Sector Digital IQ Rankings, I was happy to see that the White House was ranked No. 2. The rankings commented that “From open-sourced contests to balance the budget to weekly presidential addresses on YouTube, the White House leads by example.” I couldn’t agree more. I was very impressed when IRead… Read more »

The Career Path of the Corporate Social Strategist: An Introspection

This post originally appeared on my primary blog, “Social Media Strategery.” “The Social Media Strategist must choose one of two career paths – build proactive programs now…or be relegated to ongoing cleanup as social media help desk.” Not surprisingly, Jeremiah Owyang and the Altimeter Group have put together yet another thought-provoking report chock full ofRead… Read more »

NASA Ranks as Most Social Media-Savvy in U.S., Study Says

If organizations that used Facebook to disseminate their message were actual people, NASA would be the captain of the football team and the class president, the White House would be his cheerleader girlfriend and the the Department of Commerce would be the nerd they both pushed into a locker, according to a new study fromRead… Read more »

5 Do’s & Don’t for Better Social Media in Government

Everyone is talking about social media, but what is the purpose of investing time in these efforts from a government perspective? There are several reasons why it makes sense to invest time on-line. Here are three major ones: Learn what customers are saying about your services Make relationships with people in your community Allow yourRead… Read more »