Posts Tagged: media

Navigating the Four Pillars of Washington

Originally published in The Hill Washington is an eclectic city. It is a metropolis that is thriving economically and socially. Its architectural design is modeled after Paris and it is certainly a city of cultural diversity and historically interesting neighborhoods. Visually, the site of the monuments reflecting against the panoramic backdrop of the Potomac RiverRead… Read more »

Life in the Digital Age: Photo Essays and Images

Since early 2010 I’ve been creating photo essays and capturing and sharing images from around the world that illustrate life in the Digital Age. In addition to reflecting the latest digital trends and new applications, my goal has been to highlight some of the timeless and transitional aspects of the new era in which theRead… Read more »

Empowering Citizens with Money and Social Media

The White House’s Open Government initiative encourages citizens to become more actively engaged in budget decisions in their communities. How does this work in practice? Do busy citizens actually get involved? Inspired by successful efforts in Brazil and other countries around the world, several U.S. communities have undertaken pilot efforts to allow citizens to directlyRead… Read more »

Leveraging Your Company’s Social Media

GovLoop recently hosted an online training session “Does Government Need an Exit Strategy for Facebook?” that explored ways to increase your organization’s outreach through social media. While the session was jampacked with information, only so much can be explained in 60 minutes – and registrants had many questions that unfortunately went unanswered. But we madeRead… Read more »

Does Gov Need an Exit Strategy for Facebook?

You want every selfie and status update to get attention from your friends. But are all your friends seeing your posts? If they are, are you engaging them? Government organizations face this same challenge. Given Facebook and Twitter’s popularity in the last few years, federal, state and local organizations have worked to engage people onRead… Read more »

Build Interest in Your Agency Through Social Media

Now that social media has permeated our everyday lives, government agencies are increasingly using channels such as Facebook and Twitter to connect with the public. But is your organization’s content interesting or engaging enough to keep followers coming back? Consider some of the following the next time you post. 1. Inject fun into your messageRead… Read more »

Free Social Media Management Tools and Why You Should Use Them

I think most of us by now have jumped on the Hootsuite train. It’s, arguably, the most robust and affordable social media management tool on the market. The following tools can be used in addition to an all-in-one platform like Hootsuite to fill in the gaps. Have any other free tools to add to theRead… Read more »

DorobekINSIDER Live: Tim Fullerton Discusses Citizen Engagement

The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial playtime. Times have changed. If you don’t have an ongoingRead… Read more »

3 Rules for Gov Communicators to Master Media Relations (Part II)

Fostering effective media relations can be a challenging endeavor for anyone, including public sector communicators. This is due, in large part, to a history of adversarial relations between government and the so-called Fourth Estate. Thus it’s essential for government communicators to break down this firewall and build bridges instead. With this in mind, you shouldRead… Read more »