Posts Tagged: target

Want Good Content Strategy? Get Out of the Office

“High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.” ― Kristina Halvorson, Content Strategy for the Web Government agencies rely on websites and other online tools with the view of informing, educating and engaging citizens. But how do we know if we’re actually… Read more »

How Technology Changes & Communications Impact Target Audiences

Strategic communications, education or information outreach when applied effectively means really knowing your taget audience as a critical component to any campaign and its success. Often times, informaiton is put out, but at times there is a major “disconnect” between the outreach and the end user. I thought of this video of an elderly women… Read more »