Customer expectations are the biggest driver of Data-Driven marketing. CMOs are increasingly asked to show concrete return on marketing spend. Customers are expecting personalized and relevant interactions with their brands and THEY decide the when and the where of those interactions. Optimization of data-driven marketing industry tools enables marketers to sync efforts toward a closed-loopRead… Read more »
The challenge facing agency leaders and human resources professionals is how to sustain a top-notch government workforce in a time when conferences are being canceled and training budgets are facing increased scrutiny. Moving in-person events and training to an online forum is one solution, but it’s not always easy to do it well. That’s whyRead… Read more »
Today’s federal workers are being asked to do much more with fewer resources. To help them do this, new and improved technologies are being introduced into the Federal workspace via personal devices and enterprise wide products. Tablets, such as the HP Elite Pad, allow federal workers to consume and create content on one easy-to-use, secureRead… Read more »
How many of your constituents do you reach with your organization’s web presence? Are you getting the kind of engagement you want? In this free archived training, participants will learn a variety of the newest and most powerful tools in Google Analytics for finding what’s important in your analytics data. This includes: Tips for MeasuringRead… Read more »
Every government agency is increasingly worried about one big problem: capturing Baby Boomer knowledge before it walks out the door. At the same time, government training leaders know that new hires have grown up with different learning tools, techniques and technology. How do you bridge what seems like an ever-growing gap in order to transferRead… Read more »
Applying for a job is scary. Applying for a federal job is terrifying. But for those of you who attended today’s session, “Navigating the Application Process” during the GovLoop Virtual Career fair were lucky enough to find someone to help you guide you. Navigating the Government Applicaiton Process Today during GovLoop’s virtual career fair, AndyRead… Read more »
Many of us marvel at the folks who climbed the leadership ladder and made it to the top of our organizations. We wonder “What can I do to follow in their footsteps?” During GovLoop’s Virtual Career Fair panel: Secrets of the C-Suite we talked with people who’ve risen through the ranks quickly and with extraordinaryRead… Read more »
What does all that Google Analytics jargon mean, anyway? Recently, LunaMetrics teamed up with Sarah Kaczmarek from the U.S. Government Accountability Office for the GovLoop webinar, “What do citizens want on your sites?” After the training was over, we had many questions that we answered individually. However, a number of people asked questions about terminologyRead… Read more »
How do you leverage Facebook, GovLoop, LinkedIn, Twitter and Google to advance your career? In this presentation that I delivered this past Thursday (and which was made possible by MPA@UNC), I shared more than 30 ways to do just that. You can listen to the recording below and follow along with the slide presentation. FACEBOOKRead… Read more »