Simplifying language while preserving the technical underpinnings of a message can be a challenge — especially when you get pushback from your more technically-minded colleagues. Here are some things to emphasize to make sure plain language stays alive and well at your agency.
Posts By Stephen L. Buckner
Collaboration is increasingly a model for customer service, product development, and service enhancement.
Creating plans that can adapt and evolve based on advancements in technology is one of the biggest challenges facing all government organizations. Here’s how you can do it successfully.
Web applications, which present information in visually appealing and interactive ways, are a great way to serve the needs of many customers. These apps allow you not just to open up your data, but to present it in a format specifically designed for a particular customer segment.
Data won’t do much good if it’s not presented in a way that makes it easy to access, use, and customize into something that best serves customers.
You might not think of data as raw material for storytelling, but remember, those metrics aren’t just numbers — they represent information about your customers. If you can figure out your customers’ stories, you’ll learn what you need to know to provide them with the best overall experience.
Every data point is a puzzle piece with its own shape, function and origin. To get a complete picture that influences your decisions about everything from organizational change to user-friendly web principles to communicating within an organization, you have to start grouping things together.
By adapting your communication methods as you go along using an agile approach, you can make sure everyone is on the same page. Want to try agile communications at your agency or organization? Here are some steps to take.
Remember the game telephone? One person whispers a message into the next person’s ear and that person whispers to the next, all the way down the line until the message no longer makes sense? That’s how communication within a large organization can feel sometimes.
We realized that to meet our customers’ needs, we had to stop looking at the website through our own eyes and start looking at it through the eyes of a user.