Posts Tagged: census bureau

This One Trick Will Help You Better Define Your Customer

As government communicators, we’re best serving the public when we’re thinking about our customers as smaller groups — defined, just for example, by geographic location, specific needs or languages spoken — and communicating directly with those groups. Simply put, our services are more impactful when our audiences are understood.

4 Ways to Convince Your Colleagues to Broaden Their Definition of Customer

Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.

When Hacking Helps

Hackers, hackers everywhere. If you’ve been following the news recently, the “hacker” label probably doesn’t give you a warm-fuzzy sensation. But hackers aren’t always bad guys. To the software development community, hacking simply means taking a piece of code and altering it. It can be used for wrongdoing, but it can also be used to… Read more »

Big Data for Workforce Diversity & EEO

Last week the U.S. Census Bureau released the long-awaited data rich Census 2010 EEO Tabulation. This is the closest thing to Big Data available for workforce diversity and equal employment opportunity (EEO). The tabulation is the most comprehensive and unique tool of its kind in assessing EEO nationwide based on a broad range of acute… Read more »

The US Census and the Amazing Apportionment Machine

Watch video. Apportionment is the process of dividing the seats in the House of Representatives among the 50 states based on the population figures collected during the decennial census. But how does it actually work? Through animation, the US Census Bureau helps explain how the apportionment formula is used to ensure equal representation for all,… Read more »

Picking and Choosing…. Our titles.

So now that the Census campaign is out there, the real discussions have begun. Many people, organizations, and media companies have critical eyes on the Census advertising campaign, its advertisers, & the even the process in which the data is collected. But one topic that has and will probably always dominate “water cooler” conversations about… Read more »