I was reading NYC’s Digital Roadmap updateand I really liked the page (pg.20) they did on digital engagement. As communicators, I think a huge measure of our success is our reach (not just whether we did something or exist in X channel). The City of NY reaches 5,483,640 individuals digitally each month broken done as:Read… Read more »
Why is it that training is the last item considered in planning for change, and the first item to be scrapped when the budget gets tight? Change drive progress – and when we change, we need to learn how to use the new tool or features to achieve better results, greater speed, or use lessRead… Read more »
Government executives are your key stakeholders…and most difficult audience. They’re swamped, overwhelmed and focused on their top priorities. If you can’t grab their attention and make your point quickly, your project or organization won’t get the resources it needs. So how do you get them to do what you want? Find out here: http://now.eloqua.com/e/er.aspx?s=1176&lid=2336 NeedRead… Read more »
Last week, on the first day of the new school year in Detroit, the CfA Detroit team launched a new service with the Detroit Department of Transportation (DDOT) called TextMyBus. TextMyBus provides a simple text messaging service to relay real time transit information to riders. In an environment where Detroiters are faced with cold winters,Read… Read more »
The term for someone fascinated with rules, not changing outcomes, obsessing over imagined possible violations. A spectator at life. Their work product is a shifting, unprioritized list of what could go wrong, real and imagined. It’s a task that doesn’t ever need to end, a full time occupation without effort. I was playing in aRead… Read more »
Don’t just attend the sessions at your next conference — use your badge to make the most of your time. Most conference badges are really just a pocket + a lanyard and even the simplest badges usually have room to stash stuff behind your name tag. Fancier badges often have a large pocket for aRead… Read more »
The other day the Vancouver Sun – via Simon Fraser University’s Public Square program – asked me to pen a piece answering the questions: Is the Internet bringing us together or is it tearing us apart? Yesterday, they published the piece. My short answer? Trying to unravel whether the Internet is bringing us together orRead… Read more »
What percentage of your day do you spend reading and writing email? Raise your hand if it’s over 10%? 25%? 50%? Short answer – we all spend way too much time in email – yet we are rarely given advice or training on how to do it well. Which honestly is weird – a StarbucksRead… Read more »
If you haven’t considered adding Tumblr to your social media portfolio yet, my latest blog post offers seven reasons why it hits a “sweet spot” for established individual and organizational users, complementing and augmenting engagement on other platforms in unique and effective ways. Additional reasons are welcome. Tumblr. Follow the world’s creators. That’s how TumblrRead… Read more »
Rick ‘Doc’ Walker was the keynote speaker at a recent Comcast event I attended at Redskins’ FedEx Field. Fans may remember Walker as one the HOGS, or more recently as a champion for research and cure of Muscular Dystrophy, Cystic Fibrosis, Alzheimer’s, and Arthritis (he does an ESPN 980 radio show “2-4 weekdays” as heRead… Read more »