Communications

Technology and the State Department

This is taken directly from the transcript posted on the Department of State’s website (Town Hall Meeting held at the US State Department on February 4th, 2009). I thought a question on technolgy might interest some of you…if you are interested in reading the whole transcript, visit: http://www.state.gov/secretary/rm/2009a/02/116022.htm MODERATOR: Okay, our next question comes fromRead… Read more »

Making Social Media out of New Media

As government connects with citizens through new and existing social networks like Facebook and Twitter, and through video and imagery publishing sites like YouTube and Flickr, they are finding new outlets for publishing information. While using these new streams demonstrate governments’ progress to use new media, in many cases they are simply being used toRead… Read more »

Web 2.0 and US Government

From USA.gov http://www.usa.gov/webcontent/technology/other_tech.shtml Social Media and Web 2.0 in Government What Is Social Media and Web 2.0? Social Media and Web 2.0 are umbrella terms that define the various activities that integrate technology, social interaction, and content creation. Social media use the “wisdom of crowds” to connect information in a collaborative manner online. Through socialRead… Read more »

Recession Proof Marketing: Dos & Don’ts

Quick read from American Marketing Assocation on how to recession proof your marketing: http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walkingRead… Read more »

In Need of U.S. Government Social Media Examples?

Just in case you haven’t seen this presentation from a Bev Godwin, Director, USA.gov & Web Best Practices, Office of Citizen Services, U.S. General Services Administration on Government and Social Media (from March 2008), I wanted to forward along: http://www.usa.gov/webcontent/documents/Government_and_Social_Media.pdf It has some good examples of how social media is being used in U.S. GovernmentRead… Read more »