GovWin Recon Roundup, Week Ending Mar. 23, 2012

See the latest form GovWin editor Anthony Critelli: Contractor Pay Cap A bipartisan bill [PDF] has re-opened the contentious issue of the contractor pay cap. The previous rule capped pay for the top five executives of a contractor at $693,951. The Senate 2012 defense authorization bill capped defense contractors’ pay at $400,000 and applied theRead… Read more »

U.S. Army Tops List of Most Engaging Agency Twitter Feeds

Twitter is a popular way for federal agencies to share updates on their organization and to converse with inquiring citizens. Yet a healthy Twitter presence is about more than just an impressive band of followers. Various other factors impact how effective a given Twitter feed may be, including replies, mentions, and outgoing tweets. One ofRead… Read more »

Workplace Griefbusting: Transforming Loss and Grief Ghosts into Creative Flow

In a 24/7 world that’s forever reorganizing, upgrading, and streamlining, employees and organizations are caught up in a cycle of change, loss of control, and uncertainty that may challenge mission and morale…but change and crisis also generate heightened energy, focus, and opportunity. However, many are not prepared to “let go and launch” because they areRead… Read more »

Would you “Like” Sterling Cooper Draper Pryce?

Here’s the question, right up front. How would Sterling Cooper Draper Pryce use social media to promote their clients’ products? (Before you say, “they would have no use for it, as advertisers in the 60s,” let’s just pretend.) Obviously, they’d use it. It’s a great marketing tool, and their clients would expect a great socialRead… Read more »

Bridging the International Corporate Geo-Cultural Divide or Presenter Beware and Buyer Be Aware

For the first time I was accused of being “Amero-centric.” This caught me off guard as I tend to see life as double-edged; the glass is frequently both half full and half empty. I’m trained to see the strengths and potentialities, vulnerabilities and faults of individuals, groups, and systems. I’m a big fan of F.Read… Read more »

Find Out if You’re Reaching Federal Execs in All the Right Places

Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »