Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
“We have to understand that the world can only be grasped by action, not by contemplation. The hand is more important than the eye…The hand is the cutting edge of the mind.” (Bronowski, 1973) Designing government Like most governments right now, we’re very excited about the potential of design to transform service delivery and policyRead… Read more »
By Cathy Thomas Stop with the task-based approach Have you ever been approached by a client who wants a mobile app but does not have specific requirements, just general goals? That can be a daunting challenge. With mobile apps, ideally there should be opportunities for user interaction and touch gesture feedback beyond simply navigating aroundRead… Read more »
Society is based on sitting. We sit in school; we sit to eat; we sit to read; we sit in traffic; we sit to work. It is estimated that more than half of the average American’s waking life is spent sitting. For most federal employees, I believe that number is even higher. I have 27Read… Read more »
From garbage trucks to vacant lots, cities and states are often tasked with the thankless job of cleaning up a community’s mess. These are tasks that are often overlooked, but are critical to keeping a community vibrant. But even in these sometimes thankless jobs, there are real innovations happening. Take a few city websites thatRead… Read more »
Packaging. Why do government communicators, marketers and brand strategists do it? To find out, take a look at a gift wrap site. Honest. The parallels between wrapping a gift and packaging a person are striking. A friend at work gave me a wry smile and said maybe he’d let me package him sometime. I reckoned that heRead… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It isRead… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Design as a whole is a very broad subject—from street signs to buildings to T.V. ads—design touches nearly every element of our lives. But that doesn’t mean it’s always done well. As a government communicator, design can make or break the comprehension of your message—the components that makeRead… Read more »
As a 27-year-old woman kicking off my career, I’ve often wondered how to merge what I love to do with a career that allows me to eat more than just packaged Ramen noodles. Matching my passions and skills in a position that actually pays is definitely not an easy task, but one worth pursuing—even ifRead… Read more »
The web is an integral part of our daily lives. We seek out topics of interest on our favorite web sites because it is presented in a user-friendly, readable format. However, when we are charged with developing engaging web content, sometimes we get “writer’s block” which will prevent great ideas from gaining traction. Another majorRead… Read more »