Posts Tagged: media

Your Fear of Social Media—Your Older Target Audience is Within Reach

Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If you knew it was going to become a worthwhile investment, you would have bought. SocialRead… Read more »

Half of Americans are watching internet video. It needs to be part of your on-line strategy.

Http://LeonardSipes.Com There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of having a free hosting source for your video products. All you have to do is create and link to YouTube fromRead… Read more »

Online with multiple parts of your identity

I made the point at the Govloop conference on last Wednesday that unlike the model of Facebook that people have one singular identity online I, as other social scientists, predicate on the idea that individuals have lives in which we have a variety of identities. By identity I mean the way that each person understandingsRead… Read more »

Your Fear of Social Media—I Don’t Have the Staff or Money

Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences were filled to the brim with new exhibitors. When asked why, they all agreed that theRead… Read more »

How governments can use social media to better prepare for, respond to and recover from emergencies

Hi All, Thought you might be interested to see this presentation by the Emergency 2.0 Wiki project on how governments can use social media to help their agencies, employees and customers better prepare for, respond to and recover from emergencies. We presented it at the recent Smart Government Conference in Canberra, Australia. We would beRead… Read more »

Don’t Go It Alone…You’re Not a Social Media Superstar

One of things you hear over and over is the concern about managing a Twitter account or a Facebook account and how do you deal with the influx of all those questions and comments. In many cases, the fear of not having time to actively respond is so great that it results in scaring agenciesRead… Read more »

Running a Council Twitter stream

It’s terrifying. There. I said it. Judge all you like, if you’ve ever run one yourself. Have you? Or have you just sat there in your comfortable ergonomic chair in your comfortable study in your comfortable house sniping at everyone else getting it wrong? Because I hold my hand up freely – I was inRead… Read more »