Posts Tagged: Viral

Social Security Administration cat videos for YouTube featuring SSA website redesign

The following cat videos were posted on the official Social Security Youtube page as well as placed Skip Ads on Youtube to encourage retiring online through our new website. The SSA website redesign is seen in the video as well. All cats and voice over talent were volunteer in an effort to save money. From… Read more »

The Meme is the Message: How Campaigns and Causes are Using Tumblr

As posted on Personal Democracy Plus, an online news source focused on how technology is being used in and around government, politics, and civic life. Visit PD+ for more information about discounted group subscriptions for government and non-profits. By MIRANDA NEUBAUER Ever since the 2008 presidential campaign, the national political conversation has been interrupted and… Read more »

How Did Caine’s Arcade Get Famous?

By now, you’ve probably heard of Caine Monroy, a nine year old boy who built a carnival-like arcade out of cardboard boxes in his dad’s auto shop. The short documentary was viewed more than 4.5 million times in just a week, netting him a $152,000 scholarship, a non-profit foundation to help kids reach their dreams,… Read more »

Having a Little Fun with Official Social Media: Old Spice And @EPAgov

Are you familiar with last year’s Old Spice ad campaign? They featured a formed NFL player and were hilarious. Here’s one of my favorites for context: The true social media genius, though, was that they invited people to tweet requests to him, and then they shot short video responses. In each one, he reads the… Read more »

Do Government Agencies Need Viral Video Response Teams?

“On Easter Sunday in a small mountain town, the intentionally playful actions of two employees quickly became a worldwide marketing nightmare for a large company franchise. A slow workday at Domino’s Pizza in Conover, N.C. prompted this duo to create videos showing a male sticking cheese up his nose and then putting it on a… Read more »

Microsoft’s “Brightside of Government” Viral Video Campaign Worth Checking Out

Microsoft State and Local has launched a viral video campaign that is worthy of noting. The point of the campaign is to have state and local government IT employees upload creative video testimonials about how they used technology to help save money and further the mission of their agency — isn’t that what it’s all… Read more »