Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership of a federal government agency. There was a point where we discussed the logistics ofRead… Read more »
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage. They sometimes are willing to give you the benefit of doubt because you are obviouslyRead… Read more »
“Sound is going to be bigger than video” BY ADMIN ON OCTOBER 26, 2011 · 0 COMMENTS[EDIT] Http://LeonardSipes.Com “The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” and included an incredible presentation from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Meeker’s report covers globalRead… Read more »
Http://LeonardSipes.Com Part four on the fear some people in government, associations and nonprofits express when whey contemplate social media. Entering social media now is like having an opportunity to get in on the ground floor of Google or Apple. If you knew it was going to become a worthwhile investment, you would have bought. SocialRead… Read more »
Http://LeonardSipes.Com There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of having a free hosting source for your video products. All you have to do is create and link to YouTube fromRead… Read more »
Http://LeonardSipes.Com Third in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. I listened to one of my social media podcasts where they were discussing the fact that tech-related conferences were filled to the brim with new exhibitors. When asked why, they all agreed that theRead… Read more »
Http://LeonardSipes.Com The death of Steve Jobs brought endless attention to his legacy. Probably few can emulate his impact on our world. But was he a marketing genius? On one hand, he had to be. Look at any Consumer Reports computer review and see the rankings and prices of desktops and laptops. There are PC’s thatRead… Read more »
Http://LeonardSipes.Com Second in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. You’re not a technocrat. Neither am I. Welcome to the club. Quite frankly, none of us are. We may be experts as to everything we do in our professional lives but now we areRead… Read more »
BY ADMIN ON OCTOBER 17, 2011 · 0 COMMENTS[EDIT] Http://LeonardSipes.Com I help run a variety of government websites that produce high numbers of page views. After multiple years of success, and after helping others create and market websites, I received a challenge. “Your success is partially based on the fact that you’re a .gov,” aRead… Read more »
Your Fear of Social Media—It’s Too Hard to Understand Http://LeonardSipes.Com First in a series on the fear some people in government, associations and nonprofits express when whey contemplate social media. People exchange information and photos in all sorts of informal groups. You learn from friends and associates their preferences, likes and dislikes. Social media isRead… Read more »