Oreo’s “blackout” tweet. Arby’s tweet about Pharrell’s hat, Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. Unfortunately,Read… Read more »
Recently I’ve let myself down by not blogging as much as i feel i need to. The benefit i get from writing a post is actually a process of reflective practice which helps me manage the variety of thoughts going on in my head and i really do need to continue my personal commitment toRead… Read more »
In a recent speech by Steve Blank delivered to the 2014 graduating class of ESADE’s MBA program, he asked the graduates to “embrace change and lead the way”. The speech was mostly about the implications technology has imposed on the business world and how we are in a time where we must innovate to survive.Read… Read more »
Gadi Ben-Yehuda DATA Passes: After the Senate unanimously passed the Digital Accountability and Transparency Act (often called the DATA Act, but that’s like saying “ATM Machine,”) Alex Wilhelm of TechCrunch reported that “The original version of the bill passed the House by a vote of 388-1. Given that, the chance of it failing to passRead… Read more »
We recently read a great interview over at EngagingCities on an interesting report detailing 20 significant innovations made in government last year, and we thought it would interest our NCDD members. We encourage you to read the interview below or find the original post here. In late December, GovLoop released a new report, “The GovLoopRead… Read more »
Lowering local crime rates is the goal of every law enforcement agency, but it’s not an easy goal to achieve. Local police departments create crime tip phone lines; however, calling isn’t always the best option to report crimes. And in this more digital world, many citizens prefer to use channels they’re already using. For thisRead… Read more »
Recently I published 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure theyRead… Read more »
As many government employees are members of unions, and many of us who work with the government interact with union members and union rules, your perspectives on this issue may vary. If you’ve ever been to a college football game – you know there is nothing like the atmosphere before the big game. Tailgating, trashRead… Read more »
Andaz San Diego 600 F Street, San Diego, California, USA, 92101 Tel: +1 619 849 1234 July 29-30 Andaz Hotel- San Diego, CA According to a recent survey of talent recruiters for Fortune 1000 companies conducted by Bayer Corporation, science, technology, engineering and mathematics (STEM) workers are still in short supply and high demand withRead… Read more »
We wanted to encourage you to read the great insights that NCDD organizational member Max Hardy of Twyfords Consulting recently shared on their Twyfords’ blog. Max writes some of his reflections on concerns about public engagment that elected officials have shared with him recently, and we encourage you to read them below or find theRead… Read more »