Search Results for: Stan Buch

Customers Know Best – It’s Their Results That Count

Have you discovered Anne Holland’s wonderful website, “Which Test Won?” I discovered it through a recent Gerry McGovern article, “It’s Not What People Say – It’s What They Do;” and – of course – I had to play. Each week, Anne posts two side-by-side test sites. She tells you what specific element or words wereRead… Read more »

Evolving from Managing Websites to Managing Customer Service

I was delighted to read Web Manager University’s first blog entry on Govloop the other day. Delighted for two reasons – first, that they’re using the widely-read Govloop to advertise the wonderful courses offered through WMU. But I was even more delighted when I read this: “WMU is expanding our training to include all aspectsRead… Read more »

Government-to-Citizen Communications: Utilising multiple digital and social media channels effectively

Liz effectively articulates how local government can use integrated, multi-channel communications to increase access to information and services, improve opportunities for engagement, and offer members of the community a choice in how they get their information. Stephen Cross from Hillingdon Council If you wish to follow more of Liz’s tips and research in the future,Read… Read more »

Want to Be a Web Superstar?

So you want to be a web superstar! Doesn’t everyone? Well, in government, administrations change, priorities change, and technologies change. But the formula for being a web communications superstar – the ones with the great (or greatly improving) websites, the best web organizations, doing the most exciting new things – doesn’t change. Web superstars followRead… Read more »

Does Your Website Show Your Commitment to Customer Service, Government Executive?

Great customer service starts right at the top of any organization – private or public. Top executives set the tone and the standards for customer service. When those top executives pay close attention and make customer service a priority, they create happy customers. Happy customers – better business. Nothing new about that. But have youRead… Read more »

Why I’m NOT quitting Facebook

There’s been a lot of talk recently about Facebookand their privacy issues, as well as their perceived attempts to ‘take over the web’ through their ‘like’ buttons and other integrations with their platform. As a result, quite a few commentators and influential social media types have announced that they are leaving Facebook, deleting their accountsRead… Read more »

Bring On the Plain Writing Act!

It’s looking more and more promising that Congress will pass the Plain Writing Act (S574), the law that so many have championed for so long. The Act passed the House in March by a vote of 386 to 33; and it’s being considered in the Senate now. If it is enacted, get ready, web communicators.Read… Read more »

Thanks, Government Web Professionals – To Citizens, You Are the World

I always get a little nostalgic this time of the year. You see, this coming week, government web professionals (web managers and new media directors) across the country will gather in Washington DC for the annual 2 days of networking, listening to government leaders and web luminaries, and discussing exciting new ventures and directions, courtesyRead… Read more »

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Keep It Plain!

With the announcement of the Clearmark Plain Language Awards on April 29, this is a good time to trot out some tips on writing “plain” for your web audience. I don’t care how good your website design is, if the writing is poor – if you don’t communicate with your target audience – your websiteRead… Read more »