Image Courtesy of Flickr user cgallent Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together? For years, advertising has been theRead… Read more »
Search Results for: plain language
Courage to Do What We Know We Need to Do
We know what our customers want. We’ve known for years. We don’t need to keep asking them because the answer is the same. We know what to do to make customer service better. We’ve known that for years, too, because we’ve listened to and watched our customers. So why do 79% of the respondents toRead… Read more »
Regulations.gov: Public Service and Public Integrity
The White House announced a new opportunity for the public to get involved with the Open Government Initiative. In a recent blog post, U.S. Chief Technology Officer, Aneesh Chopra and Office of Information and Regulatory Affairs Administrator, Cass Sunstein asked for public feedback “on ideas related to two of the key challenges – improving publicRead… Read more »
Research and Best Practices eNewsletter
Research Investment decision-making (12/2010) –The Investment Management Standard is theVictorian Government’scommon-sense approach to shaping investments and making investment decisions. The underlying principles of the Standard include: a focus on the investment benefits (as opposed to finding solutions to a problem), use of plain language, simple concepts and transparency. Transforming Government (07/2011) – Governments across EuropeRead… Read more »
Make Time to Lead
I first wrote a blog post called “Make Time to Lead,” more than 5 years ago; and I’ve written several variations on that theme since then. It’s a lesson I learned first-hand, as I managed HUD’s web program and co-chaired the Federal Web Managers Council. It’s easy to get so inundated in process that youRead… Read more »
Make a big difference with a little work – Set Service Expectations
Excellent service is important to all of us. It measures our success as professionals. It certainly influences our decision to be a customer. So how do we make sure it’s happening when each person could have a different interpretation of what “great customer service” actually means? You’ve all heard me talk about The Six EssentialRead… Read more »
“A Tapestry of Data”: Open Legislation with The State Decoded
The State Decoded is a proposed open government data platform — currently in development — aimed at providing free online access in interoperable formats to U.S. state codes, and, where possible, at connecting such codes to pending legislation and court decisions. On June 22, a Knight News Challenge grant was awarded for The State DecodedRead… Read more »
Generation Y and Public Management: Issues and Implications [Live Blog from Paris]
Good morning. I am live blogging from the Ministry of Finance in Paris, France, where I am participating in an event hosted by the Institut de la Gestion Publique (Institute for Public Management). This marks the 10th year of an annual event and this year’s theme is “Generation Y and Public Management: Issues and Implications.”Read… Read more »
Eliminating Websites, Consolidating Others = Better Customer Service!
Last week, the White House announced a new initiative to get a handle on the rampant proliferation of government websites. They put a 90-day freeze on granting any new top level domains (e.g., www.hud.gov), and they are requiring all agencies to review their websites and determine those that can be abolished, consolidated, and/or improved. AgenciesRead… Read more »
Backlink Bartering: How interlinking among government sites can help get our web content found
The following post is expanded from my original post on May 23, 2011, to the Federal Web Content Managers Forum: As a fellow govie from GSA quoted the other day: “We fellow govies should support each other’s work” and no one more so than those of us working in digital content and the Internet. TheRead… Read more »