Posts Tagged: campaigns

Whip-Smart Back to School Citizen Engagement Campaigns

Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking for… Read more »

5 Things the USA.gov Brand Learned from Launching Campaigns

By Leilani Martinez and Jessica Milcetich The USA.gov team is launching a series of interactive, multimedia campaigns that package the most useful and relevant government information around specific topics. The whole USA.gov family — including GobiernoUSA.gov,Kids.gov, social media outlets, email lists and more — is working in a coordinated fashion for these campaigns in order… Read more »

Incivility in presidential politics: tearing down instead of building up

If you were thirsty and your choices were a glass of milk that had been sitting in sun-baked 95-degree temperature for six hours and a glass of milk that had been sitting in it for four days, which would you chose? Some choice, right? That’s how I am seeing the 2012 presidential campaign shaping up… Read more »