Ready, Set – GO! Create a Winning Email Subscriber Base
Starting out on the right foot with your audience is critical to earning their trust and securing your relationship with them.
Posts Tagged: Email
Keeping Score with Email Goals and Testing
In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
The Confidentiality of Email
If you’re like me you felt the same sense of relief in response to the recent media reports of cybersecurity breaches as you felt the last time you joined a line of rubberneckers creeping past a fender-bender on the other side of the highway. At least it’s not me. Cyber attackers routinely go after internalRead… Read more »
Improve Your Email Strategy by Q2
If you set only one professional new year’s resolution, consider making it this: to improve your organization’s email effectiveness as early as Q2 2015. Whether you’re new to the world of email marketing or a seasoned professional, whether email is a small part of your job description or you run a team dedicated to email… Read more »
Wait a Minute….Before You Hit the “Send” Button
However, on the other hand, sometimes there is more power in not saying anything in response to unkind words.
Addicted to Online Engagement?
Hello, My name is Emily and I am a tad addicted to online shopping. Target, Gap, Pottery Barn – your products are my kryptonite. Yes. I said it. Phew, I feel better now. But I don’t think I am fully to blame for my tendency to click purchase on a new pair of boots or the TaylorRead… Read more »
Write Effective Emails — Three Simple Tactics That Work
Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simpleRead… Read more »
Measure and Analyze Outreach Results
By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If youRead… Read more »
Maintain Trust & Reliability Through Email Branding
By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It isRead… Read more »
Digital Property is “Real” Property: 5 Ways to Treat it That Way
Although we’re in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to underestimate the critical role of digital property in managing a brand identity, pursuing goals and objectives, and managingRead… Read more »