Posts By Elisabeth Harper

#SOTU and Tweet Promotion: Lessons Learned

Last night’s State of the Union (SOTU) address joined a growing number of national events that was critiqued, promoted, and shared via social networks—especially Twitter. Twitter conversations for major events, discussions tracked along a hashtag, have increasingly become as entertaining as the event itself. Now with promoted tweets, major events like the Super Bowl andRead… Read more »

Mag+ New Release Offers Flexibility Beyond Digital Publications

OmniStudio is excited to announce the 4.1 release of Mag+! The latest iteration of this beautiful and flexible publishing tool allows for clients to think outside the box of standard periodical publication and develop a mobile app that meets all their needs. Updated features will allow users to click on jump links Horizontal scrolling isRead… Read more »

Five Website Features You’ll Love (And So Will Your Visitors)

As Valentine’s Day approaches, love is in the air, and we at OmniStudio want to express our love for beautiful web design. Open source tools like WordPress, combined with easy sharing plugins for social media posting, make it possible to build a website that you and your visitors will love. Here are some of ourRead… Read more »

Social Share the Love – Four Ways to Help Your Favorite Cause

It’s 2013, and non-profits are on – or getting on – social media platforms to promote their cause or service. That’s a lot of content, and a lot of time and energy put into creating that content. News summaries and action alerts from your favorite groups help keep you in the loop and offer youRead… Read more »

Facebook Graph Search and the Variables: There’s a Difference Between “Like” and “like”

Since Graph Search was announced by Facebook, bloggers and digital nerds have been singing its praises and aggressively speculating on what other search engines/sites this new tool will take down (Google watch out! Yelp you’re going down! FourSquare don’t even think about it!). Through the buzz, I have remained cautious, and then I came acrossRead… Read more »

The Value of Visual in Digital

If 2012 digital experiences could be summed up in one word, it would be this: visual. Pinterest—a platform that allows users to pin images onto collage boards—set the pace for social media channel growth with a four-digit increase in unique visitors in 2012. Despite the backlash from users over Instagram’s proposed change in terms ofRead… Read more »

Mobile Society and Responsive Design

Mary Meeker, general partner at Kleiner Perkins Caufield & Byers and known as the “Queen of the Net,” produces reports on internet trends, each one shedding a great deal of light on online behaviors. One of the resounding truths evident throughout her 88-slide presentation is that not only is digital use in everyday lives increasing,Read… Read more »

One-Time Use Mobile Apps

On Monday, I received an email from the Inaugural Committee encouraging me to download the Inauguration 2013 App to my smartphone to stay up to date on events taking place in DC this weekend. This simple but thorough mobile app shows me where I can watch the Inauguration (with or without a ticket), the routeRead… Read more »