Remember the good old days of building a brand? The days of “Mad Men.” You took the client out for steak and wine. You wrote up a creative brief. You gave it to the client, who signed it. And then you delivered Choices A, B, and C. They chose one, and you did advertising. ARead… Read more »
A blog can be an amazing way for an organization to communicate and engage with the people it serves – as well as to get their feedback. But a blog can also drop to the bottom of the to do list quickly if no one’s passionate about it. What if instead of slogging through the usualRead… Read more »
It happened one day while I was Googling myself. “She is a sociopath,” or something like that. “Good luck if you have to deal with her.” A comment, online, that referred to me. You are thinking I brushed that comment off, right? Like I’m so cool, and practiced, and nothing bothers me. Hell no! ItRead… Read more »
I pick up the phone and dial. “Hey Ma.” “What?” This is literally how we start every single conversation. “I keep having this dream that I am a baby, I am crying and nobody’s coming for me.” “That’s not a dream.” “What?” “When you were a baby we followed Dr. Spock. When it was bedtime,Read… Read more »
Not all introverts are shy, and you certainly don’t have to be an introvert to hate speaking up in crowds – but if I tell you that I’d both rather be home reading and also get the cold sweats when I have to talk to people, you’ll probably wonder why I’m writing a post on networkingRead… Read more »
Because you’re so clueless, you use words like “engaging” just because they’re the latest buzzword. Because you look away from me when I’m talking to you, like that “how fast can I get out of here” kind of look. You check your goddamn PHONE! YOU DON’T HAVE ANY EMAILS! Because you don’t listen to aRead… Read more »
Recently I was listening to a renowned national thought leader give a speech about engagement. The speaker emphasized how engagement scores for USA workers were slightly higher than last year but still much lower than they need to be. Then he made a stunning statement. He indicated disengaged workers must feel low on the totemRead… Read more »
She was standing at the head of the line, irritating all of us. What the heck is taking so long? I thought it and felt ashamed. Here I am at Caffeine Anonymous: am coffee junkie. The guy in front of me was doing a strange, nervous dance. His toddler was impatient too, and he wasRead… Read more »
1. Branding is about making money – not making you feel good. Last year’s “The Lone Ranger” was a box-office flop. Its star Johnny Depp commented, “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.” Maybe Depp doesn’t care, but Disney surely does, having lost $160-190Read… Read more »
My childhood was a Seinfeld script. “What’s wrong?” “Nothing’s wrong.” “Something’s wrong, I can tell.” “No, nothing.” “You’re being evasive. She’s being evasive.” “Really, I’m fine.” “Look at her, she’s like a ghost. Did somebody at school say something to you?” “Look, I don’t want to talk about it.” “A-ha! So something did happen.” “Please, just let me be. I wantRead… Read more »