The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial playtime. Times have changed. If you don’t have an ongoingRead… Read more »
What is your sense of the culture of your organization? Is it mission-focused, optimistic about succeeding and engaged in tackling difficult issues with an anxiousness to solve them? Or has it become a territorial, negative, bureaucratic enterprise where every opportunity is met with “we could never do that” excuses that roll off the tongues ofRead… Read more »
Most people have heard of SlideShare, but they probably don’t realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade. According to this infographic, SlideShare is the “quiet giantRead… Read more »
“If you give a man a fish, you feed him for a day. If you teach a man to fish, he’ll never go hungry.” Is it really that simple? This often overused adage is applicable both for our peers (federal consulting firms) and our clients (government agencies). In an era of slashed budgets and contractRead… Read more »
The secret to usability is not brilliant design. Even the most talented designers have difficulty being creative on demand. Artistic talent helps but it is not a requirement. Anyone can create good, usable products. There are a few techniques to help you create good designs. One secret to good design is using iterative processes. YouRead… Read more »
In June Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers. In celebration of this, they released the following video, reflecting the department’s achievement and thanking the community for helping them make Baltimore’s streets safer. It is an awesome video and I totally support and respect organisations celebrating like this. It’s important forRead… Read more »
Where are you going with your job? Do you know what you expect from your job as a foundation for your career aspirations? Sometimes the first job after college is the one we may stick with because it meets a certain need. Fast forward five years later and you realize that your world or yourRead… Read more »
Esri UC featured dozens of case studies on GIS, but the City of Rancho Cucamonga was one of the highlights. One of the best stories of the Esri Plenary Session comes from the city of Rancho Cucamonga. Rancho Cucamonga is suburb of San Bernardino County, California, which has a population of about 165,000. To meetRead… Read more »
I’m out in San Diego this week covering Esri’s annual User conference. I’ve got a few more posts coming out this week, but here is a quick post on the need to know information from the Plenary session. My Top 10 Take-Aways from GIS Plenary Session GIS continues to touch nearly every vertical of society,Read… Read more »
We depend on the Food and Drug Administration (FDA) to protect our health by providing information and regulation for drugs and medical devices. But sometimes when times get tough, the FDA needs to depend on someone as well. Marcia Crosse, Director at the Government Accountability Office (GAO) for the Health Care team, is that pillar.Read… Read more »