Weiswasser from the Discovery Network pointed out that as people are watching television, they are blogging about it, tweeting about it, and mentioning it on every existing social networking outlet. Discovery encourages this, because it builds hype for their programs, similar to water cooler buzz driving people to see a certain movie or eat aRead… Read more »
State Freedom of Information laws are in the limelight again. This time from Minnesota. The state’s proposed revision’s on FOIA have bloggers writing about the importance of accessing government data before a crisis happens. Charles Leck offers his view on how the state’s proposal on what constitutes as public data may affect access to informationRead… Read more »
Katharine Zaleski of the Washington Post pointed out that around the 2008 election, visitor numbers to their website was stagnating. “Why was it stagnating?”, she asked. The problem was that the Post wasn’t utilizing social media to its fullest potential. After this realization, they began investing in social media. They found that viewers to theirRead… Read more »
In this SMinOrgs S.M.A.R.T. Blog guest post, Jerry Carducci offers his thoughts on the future of the social workplace. Building on the ideas in the latest S.M.A.R.T. News Digest – Social Media and the Workplace – What’s In Store for 2012? – he anticipates the impact of new digital technologies on organizational culture, employer branding,Read… Read more »
Thibodeau from Facebook discussed ways that Facebook is helping brands market and have a positive presence on Facebook. She knows that people want a dislike button, but the fact is that if there was a dislike button it would make Facebook a negative experience for many users and many companies. The people who post negativeRead… Read more »
Washer opened with videos to exemplify that we don’t need a ton of facts to build trust. However, many companies who do B2B don’t understand this, and think that the only way to have a successful B2B business strategy is with facts. Lots of facts. The people who feel this way do not realize that:Read… Read more »
Gwyne Kostin began by asking the question “why is mobile important?” Mobile is important because the future is mobile, 96% of people from 18-35 have mobile phones; plus, more and more people are accessing the internet with mobile devices.The fact is, if you aren’t mobile, you’re missing out on an important aspect of the future.Read… Read more »
Just a quick heads up for you public health folks on Twitter – our Surgeon General, Dr. Regina Benjamin, has joined the platform. You can find her as @SGRegina Did I mention that I am pretty excited about this and looking forward to seeing her updates? I wonder if she is actually behind the tweetsRead… Read more »
Major Hood, who works for the Salvation Army, believes that communication in an organization needs to be a concerted effort. To do this, a finely tuned communications plan needs to be coordinated. Through communication, organizations are able to receive the resources they need. This includes primary resources, which are the capital, labor, and raw materialsRead… Read more »
Evolution is the beacon of culture, says Bough of Pepsi Co., and it only gets quicker with time, as exemplified by the iPad and other new forms of technology. Children today are being raised on the Internet, iPads, laptops, and X-Boxes. As a matter of fact, children try to swipe magazines and don’t understand whyRead… Read more »