Communications

How to Plan for Collective Brainstorming Online – New Guide Released

Collaborative brainstorming online is all the rage these days. It’s a powerful tool for government to involve the public by inviting people to offer ideas and start discussions that will inform government decisions. But, as with so many other innovations in government, engaging the public in a meaningful way takes more than just “putting upRead… Read more »

Hawk Method of Management

Let’s face it. You cannot truly measure employee output, once you are managing people who are not producing or processing widgets per hour – people we call, erroneously, “knowledge workers.” People who are useful and productive because of the relationships they maintain, the external sources they consult to solve problems, and the imagination they bringRead… Read more »

Social media: Conversations vs. Conversions

There was an interesting post on GovLoop about the why of social media. The post boiled social media success down to conversations. Social media is viewed here as another channel to reach people. Under such a regime, traffic becomes a focus. “How many people are using these tools?” The focus is on providing information toRead… Read more »

Emotion, Skype and Customer Service

Sterling is an Acquisition Freak and writes a blog called AllThingsSterling. I was reading a few articles on customer service this morning and something came to me. When we’re removed from our customers say through email or Twitter, it’s easy to dismiss them. This is because emotion and urgency don’t always translate through writing. EmotionsRead… Read more »

Project of the Week: UK’s Driving Standards Agency

Does your local DMV have instructional videos on YouTube? Do they use social media at all? Are they committed to “lifelong learning” among drivers in your area? If your answer was “no” to any or all of these questions, then you might want to tell them about the United Kingdom’s Driving Standards Agency (DSA), whichRead… Read more »

Deep Thoughts About Social Media

I was a bit sleepless last night and began thinking about some of the deep thoughts of social media that continue to resonate with me long after I’ve heard them. The first was a statement made at Gov2.0 camp I believe (heard vicariously through two co-workers that attended): “Social media is free, like a puppyRead… Read more »

McChrystal, Guns and Rock n’ Roll: A Cautionary Tale of Off-the-Cuff and On-the-Record

When your mission is on the line there is no such thing as “off-the-record,” and “deep background” can be nothing more than a description of the harmonies on a Beach Boys album. If you want to play with leaks and don’t think you’ll get wet, hand in your gold stars and go to plumbing school.Read… Read more »

The why of social media

By now you know that the Commonwealth of Massachusetts is heavily involved with social media. We tweet, blog, friend and follow. We have 10 blogs that received over 58,000 hits in the month of May. We have 26 agencies on Twitter, 10 agencies on YouTube and 7 on Flickr. We have toolkits that help agenciesRead… Read more »