Over the years, I’ve had a chance to work with a number of talented PR and marketing professionals. One of the best, Susan Jacobsen, is particularly fun to talk with, as she is constantly ahead of the curve when it comes to trend spotting and implementing effective marketing and communication campaigns. Recently, I’ve turned toRead… Read more »
Good morning, I will continue trying to eliminate all of the RT’s and re-posts. If I miss some, please forgive me. Caroline Jerry_Bio: @govloop Department of the Army allows access to Facebook & Twitter from BEHIND .mil firewalls. Still no access to govloop #govloop #gov20 21 minutes ago from HootSuite • Reply • View TweetRead… Read more »
by Rick Alcantara 1. Communicate your mission, vision and values 2. Align your actions with your words 3. Create and regularly update your communication plan 4. Use communication channels that employees use and trust 5. Deliver relevant communications 6. Leverage technology 7. Create tailored communication for each internal audience, especially new employees 8. Inform yourRead… Read more »
This one makes my head hurt. Like Viola Swamp, Miss Nelson’s evil twin who returns with a sinister “Not so fast!”, Drew Conway at NYU and I take a look at that new report on Twitter and find a lot of claims and data being thrown about. (“Children, please!”) We searched for a strong linkRead… Read more »
1. If you need a GPS to navigate your site it may be a dinosaur. 2. If you can build a new library faster than you can post a page to your site it may be a dinosaur. 3. If a Google search for your site generates a “good luck” message it may be aRead… Read more »
On my own blog I’ve posted How Transparent is the new FDA Transparency Blog? I’ll be interested in comments here or there since the issues that the FDA will need to resolve are examples of what many other agencies will need to deal with as they make their processes more transparent to the public. InRead… Read more »
by Rick Alcantara My business coach tells his clients to test and measure virtually every aspect of their operations. Communications is no exception. By measuring your marketing efforts you can determine where and how you should spend your communications dollars. Once you have defined your communication objectives you can use research to determine your direction,Read… Read more »
by Rick Alcantara The age of homogenized, corporate-directed, media-censored communication is fading. Social media is the new reality. It will not only change how you receive and send information, but also how you interact with friends, find a job, obtain resources and even manage your work. Social media is not about popularity. It’s about engagement,Read… Read more »
This week I caught up with Lynn Dean to talk about the impressive evolution of the Transportation Security Administration’s Idea Factory and get the scoop on the organization’s wisdom. As a communications strategist, Dean knows how important it is to engage every audience. “When people think about social media, they assume communication always means external,Read… Read more »
It is too early to say whether or not Bing (Microsoft’s new search engine) is more hype or substance. They are certainly pulling out all the stops for marketing it including a live infomercial on Hulu next Monday at 8:00 PM ET. Google is probably safe for now but I do like the way thatRead… Read more »