Communications

Integrating an online community engagement strategy

Republished from eGov AU. When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used massRead… Read more »

GovTwit Week in Review 8/23 – 8/29

Busy weekend, so consider this the “day-late but hopefully not dollar short” edition of the week in review… ~~~~~~ Great commentary posted on the “Web 2.0 Revolution” by GSA CIO Casey Coleman over at Federal Times last week where she draws parallels between Revolutionary War pamphleteer Thomas Paine’s “Common Sense” writings and the rise ofRead… Read more »

Census 2010 Under-reporting initiatives

Interesting article below about Census Outreach. Author believes that more resources should be allocated to newspapers to reach the community. I agree that more needs to be done to reach minorities but NOT sure that newspapers are the right medium. I think he is spot on about the Mainstream Media Agency possibly being out ofRead… Read more »

28 reasons why organisations avoid social media – (try it as bingo)

Jeff Bullas has written a fantastic post, 28 Reasons Why The CEO Is Afraid Of Social Media, which lists many of the reasons given by organisations when resisting getting involved with online social media. While he’s followed up with another great post addressing many of these concerns, 9 Ways To Convince The CEO To UseRead… Read more »

State Dept: Liveblogging Public Diplomacy / Gov 2.0 Innovation Dr Jonathan Margolis

Dr. Jonathan Margolis, Deputy Assistant Secretary of State Gov 2.0 Innovation / Public Diplomacy Mission: Engage, inform and influence foreign audiences in discussions about topics that are central to US interests. How will we use Web 2.0 tools and technologies to achieve this mission? One solution follows: Democracy video challenge: Challenge young filmmakers, democracy advocatesRead… Read more »