In the age of evolving digital technology, social media such as Facebook, Twitter, Instagram and countless other outlets have become a mode of communication among people. Through these social media platforms, sharing information has become practically instantaneous. Sharing your own information about your family is perfectly acceptable, but not when you are not around them.Read… Read more »
I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible. When it comes to social and digital technologies in particular, although I do believe, I’m notRead… Read more »
It is by new well-established that standing on a soapbox and yelling at the public does not work. It does not make people trust you. Even if you’re Winston Churchill. So what does work, now? The answer used to be “reliance on influencers.” But, to take just one example, polls show that people don’t trustRead… Read more »
By Emily Grenen Increasingly, Instagram is becoming a popular platform to connect and engage with new audiences. Unlike other domains – article commentary, obligatory birthday wall posts, and lengthy status updates are (almost) done away with. With Instagram, you’re focused on photos that anyone with the app can create, right from their smartphone. The platformRead… Read more »
To create infographics, it used to be that you needed some intense skills with Adobe Creative Suite or the budget to hire a designer. Working with a professional designer still has its advantages, especially if your infographic project is complex or if you don’t have any talent for visual design. However, if you want to create your ownRead… Read more »
I’m going to go out on a limb here and say that the average citizen feels like they don’t know what the hell is going on in Washington. I feel fairly confident in drawing this conclusion because every time, or nearly every time I talk to someone outside the Beltway they say something like thisRead… Read more »
By Jessica Havlak While working in what I’ll call the “white hat sector,” it can be a challenge to reach individuals with your message when they are almost as inclined to listen to their friends and family as they are to clinicians. Use this trust of peers to your advantage: engage them in a communityRead… Read more »
This week I had the good fortune to attend an event on social media strategy in the federal government. Even the most cursory review of the agenda made it clear: this form of communication has officially “arrived.” The event was: Sponsored by the well-respected Federal Communicators Network, which was established 19 years ago by theRead… Read more »
Last week, PublicStuff hosted a webinar on how local governments can better leverage social media platforms to facilitate collaborative and constructive conversations with residents. Lynne DeWilde, PIO of Suwanee, GA, joined us to demonstrate actionable tips on how to use today’s most popular platforms, how to determine a social media policy and voice, how much… Read more »
It’s sort of funny that authenticity would be a strategy for social media, since authenticity is supposed to be the reason social media exists and the purpose of doing it. Just goes to show how the values of a culture interrupt genuine expression and contort them toward whatever the dominant value system is. In America,Read… Read more »