By employing social intelligence, and measuring engagement, government then starts to understand their data and use is as leverage for their communication. Then by targeting the citizens they need to reach, they can provide better and more effective services.
Real facts are at our fingertips, but so are internet hoaxes. It really is our job to ensure that the details we share with others and use to make our decisions are as accurate as possible.
The following post is an excerpt from the introduction of the book I’m writing — Moderator’s Matter: How to have conference sessions that don’t suck. The book is still in the works, but I thought I would share some of the sections as they are in progress. Before detailing why moderators matter, it is importantRead… Read more »
There are many ways government agencies can use social media on 9/11 to speak to people in a thoughtful way that will be appreciated.
To establish a baseline view of how governments are using social media—and the results they’re seeing—we polled the GovLoop community of government professionals on a variety of topics.
While we should definitely learn from situations like the one involving a certain consulting firm and recent presidential elections, the relationship between politics and social media is usually, if not less fraught with tension, than at least ultimately beneficial for all the parties involved. After all, the whole Cambridge Analytica thing had more to doRead… Read more »
No matter how well you’ve crafted a story, if you’re not triggering a dialogue, your messaging might not be meeting its full potential.
The media is paying more attention to corporate crises. Set the social media tone early so you can steer the ship instead of sinking it.
256 characters can do a lot of damage in a tweet. One tarnished Air Force image and another got celebrity fired. What can you learn from these mistakes?
Social media has revolutionized the way people react to crisis situations, especially the way organizations structure their crisis communication plans.