To successfully manage digital communications, municipalities need to know who to target with each message and how to reach them.
A study of social media usage during the last four months shows that residents are looking to their city’s leaders as trusted and authoritative sources of information.
AskTSA has had more 1 million social media engagements. It lives on Twitter, @TSA, and Facebook Messenger, and the account is monitored by TSA agents.
Whether you are posting a link to a press release or sharing a photo from a recent ribbon-cutting, make sure you take context into consideration.
GSMCON is priced for government budgets, and is the most comprehensive social media training event for government. Make plans to attend this year’s virtual conference!
Combined with limited to non-existent budgets, government communicators must get creative to share their agency’s message. Thankfully, there are several useful and free platforms and apps to help communicators execute their varied roles with ease.
Memes are a popular way to communicate and can be very effective. However, there are a couple of concerns that government has about them.
Local government is having a yuletide time spreading holiday joy.
Accessible and inclusive content is beneficial to everyone. Removing barriers to access your social media channels is not only the right thing to do, but it also ensures you maximize the reach of your messaging.
How are government agencies and organizations using user-generated content to provide an immediate, authentic, and engaging digital experience for citizens?