Having an effective social media strategy not only means having clear goals for the content you share, but also a plan to assess whether or not that content is getting you the results you desire.
Most public organizations don’t have a lot of money to dedicate to social media. So, what are your options?
Here are the things I learned that lessened my anxiety about social media—I hope they will help you, too.
The answer is simple: Facebook Live is the public access channel of the 21st century and is the new way to reach and engage your target audience. There are many possible uses of Live.
What you need is this carefully curated list of Twitter accounts that can help you become a smarter and more successful government professional.
Despite its status as a threat magnet, federal IT professionals can actually use social media networks to thwart attackers.
If your agency is just getting started with social or looking to enhance what’s already in place, here are several tips to keep in mind from NextGen’s panel of social media experts in government.
I love books — I just do. I never get to read as much as I hope, particularly these days, but when one finds a book that causes you to really think… well, that is something that deserves celebration. One of the best ways I’ve found to make books come alive is as part of… Read more »
It’s vital to think through the strategic pros and cons of having one or multiple social media accounts for your brand.
Cultivating a community on LinkedIn can certainly be a challenge. A great way to increase your engagement with the wider government IT community is by joining the right groups.