Social Media

Improving LinkedIn Groups: Guidance for Group Managers

This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of… Read more »

How to Host a Successful Facebook Q&A

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. Town halls and question-and-answer sessions have long been a staple of democracy in the United States. But how do you engage with your constituents in a digital world where theyRead… Read more »

Can LinkedIn Groups be Saved?

Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participantRead… Read more »

How To Best Leverage Facebook Ads

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »

Go-To Tools For Easily Creating GIFs

Did the govies that got GIF game inspire you to think about making your own GIFs? Smart move. These eye-catching animated graphics can really gussy up your digital communications. Making your own GIFs is surprisingly easy. The toughest part is finding the right source material, whether it’s a video, a series of photos, or one image that can becomeRead… Read more »

What You Need To Know About LinkedIn Publisher

Do you want to get more visibility on LinkedIn? Recruiters, potential business partners, and possible leads are searching LinkedIn for people like you – is your profile being found? LinkedIn isn’t just a static site to post your resume or search for jobs, and it’s not just a virtual Rolodex. It’s become a social networkRead… Read more »