The Coalition’s 2014 Spring Conference is This Next Week!

I can’t believe our Spring Training Conference is already less than a week away, coming up next week on Thursday, April 10th! As the Vice President of Membership and Marketing here at The Coalition, my number one priority is to form a relationship with each of our members and gain a solid understanding of theirRead… Read more »

What Does Integrated Marketing Mean to the Future of the PR Professional?

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, andRead… Read more »

Phased Retirement – Has Its Time Come?

The Office of Personnel Management (OPM) has proposed a “Phased Retirement” program. Although implementation has not been announced, it may be valuable to our readers to get a jump start on what Phased Retirement is all about. The Office of Personnel Management realizes the importance of preserving and protecting institutional knowledge. As federal employees leaveRead… Read more »

Social Media Ownership: Recommendations for Employers

Many individuals and organizations continue to struggle with the question of social media ownership, which involves the accounts themselves, individual and page profiles, platform content and posting activity. Most of the related laws and regulations were written long before today’s social technologies were even created, let alone widespread, and there are few legal and businessRead… Read more »

Building a 21st Century Government…One Leader at a Time

When Obama’s budget plan for fiscal 2015 was released, the plan had its fair share of supporters and naysayers. There are obviously many sections to the plan, but there is one specific portion that addresses the challenge that a plethora of articles have been written about and many agencies are challenged with lately…leadership, and specificallyRead… Read more »