Knowing Your Citizens’ Stories Drives Better Engagement
For government to successfully serve citizens, they must first understand their users’ stories: Who are they? What do they care about?
For government to successfully serve citizens, they must first understand their users’ stories: Who are they? What do they care about?
It’s that time again: The annual Granicus National Summit is taking place right here in Washington, D.C. on April 3. And this year, we have 28 government and industry speakers lined up to present on new trends in digital engagement and modernization in the public sector.
Learn more about the free Granicus National Summit.
The benefits of understanding your customer journey and applying integrated digital solutions to meet citizen expectations are endless. But most important is that government agencies that understand those journeys are best equipped to deliver on their mission of serving citizens.
According to John Duckwitz, from Granicus, “The biggest challenge is engaging with citizens where, when and how they want to communicate.”
With so many channels of engagement available, agencies have struggled to develop best practices and standard processes. One tool that is proving popular, however, is text messaging campaigns that reach a broader audience.
For many government agencies, the issue isn’t a lack of data but rather the inability to quickly analyze it and turn those insights into actions.
This blog post is an excerpt from GovLoop’s recent guide, “The Internet of Things: Challenges and Opportunities for Government.”
This blog is an excerpt from GovLoop’s recent guide, “Tech Priorities for a Modern State and Local Government.”
This blog is an excerpt from GovLoop’s recent research brief, Engaging Citizens and Improving Outcomes: Digital Communications for State and Local Governments.