I remember when President Obama campaigned the first time and I was awestruck just like everybody else. And then they said he went to a church led by an anti-Semite, the Rev. Jeremiah Wright and I said ho-ha, that’s really stupid of you to judge the candidate by a few statements by a pastor. IRead… Read more »
l was texting on the shuttle bus and made myself violently motion sick. It was extremely embarrassing as I threw up on the train, in the fitness center, and then for more than an hour off and on in Starbucks, my #1 favorite brand of all time. Look at this logo of this great brand.Read… Read more »
Starting out on the right foot with your audience is critical to earning their trust and securing your relationship with them.
The fantasy and fallacy of courses in brand is that consultants work like The Wizard of Oz. You think we stand behind a curtain, flipping switches and pulling levers, cogitating and ruminating. Until, like a pregnant woman, our water breaks. And a fully-formed, living, breathing brand pops out into the world, ready to “rock andRead… Read more »
Look…I totally get that you, the public are sick of us in the government wasting your money. I am a Libertarian, for crying out loud! But when it comes to spending money on brand, I have to tell you, you’re worrying about the wrong thing. This is not to say we should throw the moneyRead… Read more »
“She has a million excuses for not wanting to get together with me,” she said. “Maybe she’s actually busy,” I replied. “No…it’s the same pattern, over and over again. When the chips are down, she’s never there.” Because they’ve studied marketing, so many marketers are completely blind to Branding 101. And the axiom: Our favoriteRead… Read more »
A blog can be an amazing way for an organization to communicate and engage with the people it serves – as well as to get their feedback. But a blog can also drop to the bottom of the to do list quickly if no one’s passionate about it. What if instead of slogging through the usualRead… Read more »
It was October 2010, and I had a crazy morning at work. I was out for a jog on the Trinity Trail during my lunch break when I saw two abandoned, skittish Basset Hounds that would forever change my life. My original plan was to foster these two sweethearts, who we named Hank and Lucy.Read… Read more »
1. Branding is about making money – not making you feel good. Last year’s “The Lone Ranger” was a box-office flop. Its star Johnny Depp commented, “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.” Maybe Depp doesn’t care, but Disney surely does, having lost $160-190Read… Read more »
“That’s great! Have a good night!” That is me, tiptoeing backwards. Because the other person won’t stop speaking. Sure, there’s a technique for handling this. But unfortunately not one that I ever mastered. “Did you say goodbye? I have a great story about goodbyes.” Oh no. Oh no. “Hang on just a second, I’ll walkRead… Read more »