Posts Tagged: Marketing

White House Hosts National Export Initiative Event

A fellow member of the San Diego & Imperial District Export Council participated in the July 7 event hosted by President Obama, held to promote our National Export Initiative. Kim Benson is an international business leader based in San Diego and is also appointed to the Industry Trade Advisory Center, a unique private-public partnership thatRead… Read more »

Social media: Conversations vs. Conversions

There was an interesting post on GovLoop about the why of social media. The post boiled social media success down to conversations. Social media is viewed here as another channel to reach people. Under such a regime, traffic becomes a focus. “How many people are using these tools?” The focus is on providing information toRead… Read more »

Are you letting your citizens dribble?

Imagine the old marketing as a game of basketball, but your customers are in the stands watching the game. New marketing is all about bringing them into the game. How are you bringing your customers into the game? Are you giving them a chance to express themselves? Are you allowing them to add to orRead… Read more »

Everything I know about social media I learned from my dog

My deep dark secret is that my dog is on Facebook and Twitter and has more friends and followers than my personal accounts. He also blogs. While I was already active on Twitter, Facebook and blogging for Virginia State Parks, it took my experience with Yoda (that’s my dog’s name) to see the power ofRead… Read more »

GBE101: strategies for business development under the social network umbrella

by Donna L. Quesinberry Government Business Examiner In the technological hour of 2010 there are so many inroads to business development that just don’t employ legacy plans of action. We now enjoy Pod-casting, Wikis and Wikipedia, Social Networks (SNS), Videographies, Webinars, SlideShares, YouTube videos, TelePresence, inVirtual communications, etc. Add to this laundry list of newRead… Read more »

GBE101: economic woes and the consignment promises of tomorrow

Work for fee – not free. by Donna L. Quesinberry Government Business Examiners 2009 had to be the worst year ever for economic woes in federal contracts. The Government Business Examiner in talking with numerous industry experts has learned that many consultants and businesses experienced a tough market climate during the past year, but everyoneRead… Read more »

National Writing Examiner (NWE) 101: the art of grant writing

by Donna L. Quesinberry National Writing Examiner Writing is an art that takes on many forms. Success-driven grant writing is an art that uses a logical structure and clear arguments to secure needed funding for a potential awardee. The grant proposal is like a sales proposal (most recognized are federal acquisition proposals) in as farRead… Read more »

Do you need an eXtreme MarCom 2.0 makeover?

Well, below are some tips for strategic consideration. Public relations and marketing is about the conversation. Right? And, depending on which camp you are in; communications, marketing or both, you can more effectively enable “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer with MarCom 2.0. MarComRead… Read more »