Posts Tagged: Marketing

Creating an effective crisis communications plan

We live in an “instant information” age, with 24-hours news channels on TV, radio, and the Web, all needing information and wanting exciting, attention-getting headlines. This creates an environment where managing the message to the media takes on heightened importance, since the chance for a misstep to go unnoticed is slim. We have all seenRead… Read more »

Local government ‘needs Digital Stream Managers’

Peter Barton, who heads up UK council Lincolnshire’s web team, is one of the most experienced local government (LG) webbies around and also a great thinker. We have chimed very often on his usual hang-out, the UK’s Public Sector Forums Bulletin Board. A new post of his hits all my sweet spots by describing theRead… Read more »

Integrating an online community engagement strategy

Republished from eGov AU. When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used massRead… Read more »

Reaching Government Decisionmakers

The government marketplace has always been regarded as one with high barrier to entry – the perception was that you need to make a significant commitment of resources and manpower, there are a myriad of rules and regulations to comply with, and that its an extremely complex market to break into, requiring a long timeRead… Read more »

UK Google moves into local government

Twitpic Ross L Grant Google UK launched it’s local government division on Friday August 8 with a day-long event held at their London offices and attended by around 65 people. As I have been talking and writing about their stuff (aka promoting!) for a few years now this day was pretty exciting for me. IRead… Read more »

Are you engaging bloggers in your media mix?

Republished from eGov AU. No-one really knows how many blogs are operated by Australians. However it could be up to 4 million, if you refer to Technorati’s State of the Blogosphere report 2008, which reported that 3% of global bloggers were Australian and over 133 million blogs had been created since 2002. Likewise Forrester’s GroundswellRead… Read more »

Citizen 2.0 – how would a government department address this marketing nightmare?

Republished from eGov AU. Over the last week US media has been buzzing with the story of Canadian musician Dave Carroll, whose US$3,500 Taylor guitar was broken on a flight on United Airlines. Carroll reported that people on the plane had watched with horror as United baggage handlers had roughly handled and thrown his andRead… Read more »

Social media now more popular than personal email – Neilsen

Republished from eGov AU. In their Global Faces and Networked Places report (PDF), Neilsen has found that social networks and blogs (Member Communities) are now the 4th most popular online category – ahead of personal email. In December 2008 Neilsen found that 59% of online Australians used social networks and blogs, compared to 80% inRead… Read more »

Sharing the World Sisterhood III – Leadership Conference 2009 | Seeking Philanthropic Grantmakers | Seed | Grants-in-aid | Gift | Tax-deductible Contributions

From the Washington Business Examiner by Donna L. Quesinberry RE: FUTURE Sharing the World Sisterhood III – 2009 Leadership Conference FUTURE (Families United Toward Universal Respect) is a non-profit, 501(c)(3) that supports women in developing third world countries and teaches them a strong organizational model based on volunteerism that promotes self-reliance, networking and family unity.Read… Read more »