By Bethany Gardner Thinking about creating a SMS or text-message based mobile marketing campaign? You should be! Mobile marketing is accelerating at a rapid pace. 90% of US adults own a cell phone, and of them, 81% use their cell phones send or receive text messages. Young people are particularly mobile savvy; Americans between theRead… Read more »
I’ve been to a lot of conferences over the years, as a speaker and as an attendee. I know a lot of people who go to them, I’ve talked about them as a “thing” (i.e. are they worthwhile or not) and I’ve been the subject of many marketing pitches to either cover them or attend.Read… Read more »
It is by new well-established that standing on a soapbox and yelling at the public does not work. It does not make people trust you. Even if you’re Winston Churchill. So what does work, now? The answer used to be “reliance on influencers.” But, to take just one example, polls show that people don’t trustRead… Read more »
Sometimes change can be difficult for agencies and organizations to embrace (especially when the change is centered around technology and/or public image), so you may need to do a little prep work to ensure you’re ready for the conversation about updating your email strategy. Here are six steps to broaching this subject with the powers-that-be.
All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Is that email you’re about to send 100% perfect? Are you sure? Of course, you’ve checked off every best practice and made sure your subscriber data is correct, but at the end of the day, you’re only human. Sooner or later, you’re going to miss something.
Someone asked me today, “Isn’t a brand a mark of quality?”Hearing that, I realized (once again) the importance of defining our terminology – preferably before we start talking to one another. So here is a suggested common definition of brand. With the idea that newer thinking builds upon the old. “A brand is a co-createdRead… Read more »
Developing a clear picture of the types of email subscribers you have is key to tailoring your messages to address the specific needs of each audience member. This means abandoning the traditional approach that “blasts” the same, long message filled with disparate content to your entire audience on a pre-determined schedule and employing a new… Read more »
Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.