Social sentiment matters — customer opinions, attitudes, and emotions — rants and raves that affect corporate reputation, provide valuable market and brand insights, and help you understand and engage with customers. Yet there are too many low-grade tools out there. Sentiment analysis done right is about much, much more than simply scoring tweets and reviews.Read… Read more »
By Dennis D. McDonald In Web 2.0 and the Manhattan Project I speculated on the impacts modern communication, collaboration, and information sharing technologies might have had on the atomic bomb’s Manhattan Project during World War II. I thought about these topics again while reading David E. Hoffman’s THE DEAD HAND: THE UNTOLD STORY OF THERead… Read more »
Today, more than 200 executives from the DC area convened at the fourth annual Federal Media and Marketing Study (FMMS) breakfast hosted by Market Connections to learn how to effectively reach government decision makers when selling to the federal market. Knowing how to target those leaders who, ultimately, make the buying decisions can be highlyRead… Read more »
It seems like every month there’s a new social network. Twitter, Facebook, Google+, LinkedIn, Foursquare, Ping.fm, MySpace and countless blogs. No sooner does one fall off the radar, such as MySpace, than another shows up, like Pinterest! Then there are the vertical social networks such as GovLoop here in DC. We are so awash inRead… Read more »
Just as surely as the sun will rise tomorrow in the east, politicians and business types will continue to forget the presence of a live microphone at precisely the wrong times. Consider President Obama talking sotto voce with Dmitry Medvedev after a joint appearance a couple of weeks ago, confiding to the Russian President thatRead… Read more »
By Eric Rabe, Fels Senior Advisor In an announcement on Friday, Facebook said it is taking steps to prevent employers from getting access to the FB accounts of employees. It’s the right call. The surprising thing is that it was even a question. What is the implication for governments and agencies? Of course, Facebook isRead… Read more »
Yesterday, Wisconsin, Maryland and the District of Columbia held primary elections. Yes, presidential primaries, but what some people might not realize is that there were many congressional and local positions up for grabs as well. I had a really cool opportunity to play helper bee yesterday at the DC Board of Elections and Ethics, thanksRead… Read more »
Last week, I started the first of a four-part series on “How to Use Social Media and Not Jeopardize Your Job.” This week, we’re covering a scenario where two colleagues have taken their in-office animosity online: Dan and Jeff are like oil and water in the office. Despite sharing a common mission, they can’t seemRead… Read more »
Twitter is a popular way for federal agencies to share updates on their organization and to converse with inquiring citizens. Yet a healthy Twitter presence is about more than just an impressive band of followers. Various other factors impact how effective a given Twitter feed may be, including replies, mentions, and outgoing tweets. One ofRead… Read more »
Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »