Posts Tagged: social media

How to Build an Active Community of Support on Facebook

By Jessica Havlak While working in what I’ll call the “white hat sector,” it can be a challenge to reach individuals with your message when they are almost as inclined to listen to their friends and family as they are to clinicians. Use this trust of peers to your advantage: engage them in a communityRead… Read more »

Synchronize Email With Your Other Marketing Channels

While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.

Beyond Vanilla In Government Communication: Is It Desirable? Is It Possible?

This week I had the good fortune to attend an event on social media strategy in the federal government. Even the most cursory review of the agenda made it clear: this form of communication has officially “arrived.” The event was: Sponsored by the well-respected Federal Communicators Network, which was established 19 years ago by theRead… Read more »

Your Social Strategy: Get Your Residents to ‘Like’ You

Last week, PublicStuff hosted a webinar on how local governments can better leverage social media platforms to facilitate collaborative and constructive conversations with residents. Lynne DeWilde, PIO of Suwanee, GA, joined us to demonstrate actionable tips on how to use today’s most popular platforms, how to determine a social media policy and voice, how much… Read more »

Spreading Kindness on Twitter: A New Approach to Social Media Outreach

By Jillian Pugatch, MPH The ubiquity of social media compels us to devise unique ways to use it. We are challenged to go beyond the simple post-and-reply format that is commonly used in social media platforms in order to achieve specific outcomes. To rise to this challenge, ICF’s Smokefree.gov social media team piloted a newRead… Read more »

Big Brother and What You Didn’t Know About Social Media Activities

The clock strikes 5 pm; you shove your belongings into your bag, snatch your jacket off your chair and book it for the door. On the elevator ride down, you decide to “snapchat” your off-work smiley face, tweet how excited you are about happy hour tonight and check-in to your location to let your FacebookRead… Read more »

5 Storytelling Best Practices at the Heart of Humans of New York

Everyone is talking about Humans of New York. It’s a success story worth the airtime. It’s also an inspiration that can help you find the heart in your storytelling and communications. Recently, Brandon Stanton, who runs the popular photography blog, shared a photo of a 13-year-old boy who attends school in one of the mostRead… Read more »

Can Your Agency Win the Oscars of Social Media?

Nominations are open for the Shorty Awards, which celebrates innovative and creative content on social media—including the best in government and politics. Dubbed the “Oscars of social media,” the Shorty Awards recognize winners in categories that change from year to year as social media trends come and go. For several years, some variation on the Best in Government andRead… Read more »

Is Your Government Agency a Social Media Dinosaur?

How smart and savvy is your government agency on social media? Has it staked out a strong social presence in cyberspace, or is it more like a meandering dinosaur in Jurassic times? It should be evident by now that all public sector agencies need to strategically leverage social media in the 21st century Digital AgeRead… Read more »