Posts Tagged: social media

Beyond Facebook and Twitter – How Government Organizations Leverage Other Social Platforms Effectively

As detailed in the recent announcement from Center for The Business of Government Executive Director, Dan Chenok, I am happy to be starting my work with the Center as Innovation and Social Media Fellow.  I plan to explore innovation, social media, and the intersection of the two as government’s look to better achieve their missions andRead… Read more »

Feds All Over Social Media: A Final Roundup and Takeaways

Over the past few weeks, I’ve been talking about how federal agencies use social media platforms, and more specifically, Facebook, Instagram, Twitter, and YouTube. There are a ton of other sites out there that speak to various groups of people or have particular uses. Because it’s important for government to reach its audience in theRead… Read more »

Awesome Fed Channels on YouTube

Back in March 2009, GSA signed an agreement with YouTube which would allow government agencies to post content to this site in compliance with federal terms and conditions. By 2012, every major federal agency had a YouTube channel, and some were even featuring content specifically created for the platform. Compared to the other platforms I’veRead… Read more »

Outdoor Lovers Flock to The Nature Conservancy

Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »

Key Takeaways from the (Few) Feds on Instagram

There are far fewer agencies or departments on Instagram than on Facebook or Twitter. And that’s relatively logical if you consider that it is the far more visual platform of the three I’ve looked at so far. But what I love about Instagram is that you don’t have to have amazing pictures (like NASA orRead… Read more »

Whip-Smart Back to School Citizen Engagement Campaigns

Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »

10 of the Funniest Yelp Reviews of Government

If you somehow haven’t heard of Yelp, it’s a website and app where anyone can review just about anything. People mostly seem to head to Yelp when they’re busting to share their glowing praise or their boiling rage. Now, as announced by DigitalGov, Yelp has a terms of service for official government use. Agencies can claim orRead… Read more »