With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message? Last week I discussed a few social media personalities that drive me crazy. ThisRead… Read more »
Sometimes its tough to look past the partisan bickering and budget nightmares and see the folks working every day to fullfil their mission. But its worth it to take a step back and say thank you to the federal, state and local government employees for all the work they do. And it’s not just theRead… Read more »
This is a repost from GovDelivery’s Reach the Public blog, originally posted 11/14/12. Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’sRead… Read more »
So by now we’ve all heard about the scandal with retired general and former head of the CIA, David Petraeus. Some of my European colleagues have balked that we can be a bit uptight in the U.S. when it comes to mixing business and personal – and that may be the case. However, as thatRead… Read more »
When Superstorm Sandy hit the eastern seaboard earlier this month millions of people took to twitter to show their support, air grievances and ask for help. So with a record 20 million plus tweets alone on the #Sandy, how can emergency managers, the government and people in general do with all this data? Kate StarbirdRead… Read more »
I’m often asked, “Do you know someone we could hire for our web team?” Of course, they want the full package – someone skilled in plain writing, customer analysis, strategic planning, usability, search engine optimization, design, social media, mobile apps, marketing…oh, and can they code? Do these super beings exist? Yes – they are you!Read… Read more »
Curious about Twitter, not just as a social media platform but also as a company? Using a sample of recent tweets, this post offers a glimpse into the company’s leadership, its role in society, and how the platform and its features are evolving. Though neither comprehensive nor in-depth, this glimpse provides insights into the complexityRead… Read more »
Okay, so here’s three things that may just help you fall off your seat a little bit. Or at least raise an eyebrow. Boom! Email can be a bit sexy. Not shiny hipster Apple sexy but in an effective way of communicating with people kind of a way. Boom! I’m seeing one of the keyRead… Read more »
Hello fellow government communicators, As many of you who have met me probably know, I have two young boys who provide my life with continual anecdotes. A few weeks ago, my son was acting a bit hyper while we were out for dinner, and I told him not to act crazy at the restaurant. HisRead… Read more »
Okay, so here’s the dirtly little secret… The “Fiscal Cliff” that everyone is supposedly working on to avert–is really unavoidable! Yes, the Sequestration that was put in place that eliminates the broad-based tax cuts from a decade ago and reduces spending across military and domestic government spending–can be replaced by more surgical tax increases andRead… Read more »