Communications

The Wolf PACT of Innovation – What Alan and Gov Have In Common

Back in 2009, the movie the Hangover introduced us to the ultimate Wolfpack. In the film, the oddball character Alan, played wonderfully by Zach Galifianakis, toasts his future brother-in-law during his bachelor party. “You guys might not know this, but I consider myself a bit of a loner. I tend to think of myself as aRead… Read more »

Turn It Up: How Government Uses Music Videos to Engage Citizens

Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »

How To Best Leverage Facebook Ads

This post is an excerpt from our recent GovLoop guide, Government’s Guide to Using Facebook. To read the whole guide for free, download it here. From sharing weight loss tips to encouraging public safety initiatives, Facebook is a great place for organizations to encourage healthy lifestyles — and many state health departments are looking toRead… Read more »

5 Principles for Better Government PowerPoint Presentations

You need to rethink your PowerPoint presentations. We’ve all had the experience of being lured into a drowsy stupor by a lackluster presentation, but it doesn’t have to be that way. A great PowerPoint can harness the power of visual aids, becoming a phenomenal recall aid to expand the impact of your presentation. Ready toRead… Read more »

Build a Better Online Form

Filling out a form is hardly a pleasant experience, but a clear and simple form can go a long way in easing the pain. Everyone wins: respondents complete it without any issues, and you, in turn, avoid chasing down missing data from incomplete forms. You get exactly the information you need.