Communications

5 Principles for Better Government PowerPoint Presentations

You need to rethink your PowerPoint presentations. We’ve all had the experience of being lured into a drowsy stupor by a lackluster presentation, but it doesn’t have to be that way. A great PowerPoint can harness the power of visual aids, becoming a phenomenal recall aid to expand the impact of your presentation. Ready toRead… Read more »

Build a Better Online Form

Filling out a form is hardly a pleasant experience, but a clear and simple form can go a long way in easing the pain. Everyone wins: respondents complete it without any issues, and you, in turn, avoid chasing down missing data from incomplete forms. You get exactly the information you need.

What My Favorite Author Told Me and Why It’s (Half) Bad Advice

As someone who writes stories for a living, I spend a good share of my time reading them. These days, my reading time is mostly spent among news articles and opinion pieces so I can sharpen my skills in technical writing and see how personal and technical writing styles have merged thanks to digital spaces like Medium. Even ifRead… Read more »

(Your Job Is To) Follow The Conversation

In the age of the empowered citizen, the age of trying to “control the conversation” is over. Well over. It’s taken us a long time to actually get that memo, and some of us are still processing the digital ink it’s printed on. What it means. Instead, there’s still a lot of focus on “brand-building”. Where a message is transmitted,Read… Read more »