Stop Dishing Out Bad Juju by Flipping Your Inner Conflict Script

We all have to work with other people in our careers and we’re never going to get along with every single person but we can definitely take an active role in attempting to. Conflicts exist in all work places and in the public sector there are some antagonists that can lead to additional strain onRead… Read more »

Designing for Mobile Friendly and Beyond

On April 21st, Google changed their mobile search algorithm to reward sites that were developed and designed for mobile devices. Mobile-friendly sites will begin climbing the search rankings—surpassing their non-mobile-friendly competition to reach a wider audience. Many organizations may opt for quick fixes and wind up disappointed with their mobile site. A better approach isRead… Read more »

Not Your Father’s Federal Government Civilian Workforce

Frustration, Rage, Anxiety, Despair! These are the feelings I have heard from many federal government civilians who have endured hiring and pay freezes, furloughs, sequestration, and government shutdowns, as well as current and pending workforce drawdowns and budget reductions. Add to the mix, the front edge of the Baby Boomer generation became retirement eligible in… Read more »

Digital Engagement Series Part 1: Align Measurable Objectives with Communications

Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore “Part 1” of theRead… Read more »

How To Respond To Your Opponents

There are two ways to deal with anti-brand communities, or simply opponents. 1. Negative Ignore – don’t respond in any way Respond – sharply and directly take them on – e.g., argue point by point why they are incorrect Attack – e.g. go further than #2 – try to take them down, through threat, marginalization,Read… Read more »