Quick: what’s the last ad you remember seeing? With promotions covering every square inch and pixel in your viewing area, you probably don’t remember. So in a world of literal clutter, how can you catch (and hold) the attention of potential clients and key audiences? Content marketing offers a viable solution for organizations to showRead… Read more »
I recently attended an excellent event called News:rewired. As part of the event there was a speaker from Buzzfeed who highlighted their underlying principles. In particular they aim to ‘bake in the share imperative’ by creating engaging content that triggers actions such as: inspiring awe being positive surprising its readers It’s easy to be snootyRead… Read more »
For many of us in the public sector, being a content strategist is another hat we’re supposed to wear as jack-of-all-trades web specialists. If you haven’t done much research on how to develop a content strategy or why, this post will help you get started. What’s in a content strategy? To define content strategy, RachelRead… Read more »
By Amy DeWolf In a recent post in Forbes, Jay Baer discusses the secrets to great content marketing. For government, getting your information in front of an audience is important. The more information you can provide citizens in an easily accessible manner, the better. For private organizations, great content marketing translates to dollars. So whatRead… Read more »
We all know that content is king. Every blog you read will tout the benefits of good, compelling content. But what they don’t tell you is how to create it. So without further ado: 1. Comprehensive How-To Articles This should be the epitome of your content. You should write comprehensive, in-depth articles that explain toRead… Read more »
Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream andRead… Read more »
This post originally appeared in Ragan’s PR Daily. One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts. He realized hisRead… Read more »
This was originally posted on the Measured Voice blog. This robot is probably better at Twitter than you. Photo from NASA. NASA gets to take credit not only for blazing trails into outer space, but also for developing some of the first great examples of social media voice. In May 2008, Veronica McGregor, social mediaRead… Read more »
This was originally posted on the Measured Voice blog. Our data shows that social media posts with images almost always perform better than posts without images. If you aren’t already, you should start sharing images with your audience. They can be a powerful way to communicate, but only if you do it right. Images takeRead… Read more »
Zinio is “The World’s Largest Newsstand”, featuring more than 20 million individual and library subscribers worldwide to electronic magazines. Through the Government Printing Office (GPO), Zinio provides a viable and valuable dissemination option for Federal agencies who wish to improve engagement and awareness of their programs by providing digital editions of their magazines and journalsRead… Read more »