Using Social Media and Web 2.0 Tools to Listen The hype around social media over the last few years has pushed people, and organsations into the adoption of tools they don’t fully understand in order to keep up with competitors or industry leaders. This has led to many failed social media initiatives. No one arguesRead… Read more »
For most organizations these days, having a presence on various social networks is a necessity, but a common issue is the limitations of how an organization can display its logo on these sites. Most social networks constrain the proportions of an avatar/profile picture to small, often square-shaped spaces. This can present a problem if yourRead… Read more »
Tiffany Smith from the Department of State recently spoke with Professor Ines Mergel’s Government 2.0 course at Maxwell about Diplopedia and other internal social media tools within the agency. Below, I summarize 5 key lessons from the lecture that may be applicable to internal social media use at other government agencies. 1. Internal social mediaRead… Read more »
In the wake of the recent disasters in Japan, many organizations used Twitter to raise donations for the relief effort overseas. However, Microsoft’s Bing pledged $100,000 and received a lot of criticism for their generous pledge. On March 12, Bing tweeted “How can you #SupportJapan? For every retweet, @bing will give $1 to Japan quakeRead… Read more »
Purpose of the roadmap This roadmap is a tool to help organizations effectively develop social business processes and to help identify and address potential issues before they become real problems. The roadmap is designed as a framework – that is, it addresses a wide variety of issues and challenges, not all of which will beRead… Read more »
After watching the video, you’ll probably still be wondering. Either way, good for a laugh at myself on this fine Friday. Get your own valid XHTML YouTube embed code
Flying DEN to SLC last month, I met University of Utah public health professor Christy Porucznik. It was a convenient introduction; she was heading back to Salt Lake City after attending the APHA Annual Meeting, and I was looking for help making videos for SLVHD-TV, Salt Lake Valley Health Department’s YouTube channel. Porucznik and herRead… Read more »
This post originally appeared on my external blog, “Social Media Strategery.” When someone in the communications industry refers to a “community manager,” they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. However, over the last few years, a new Community ManagerRead… Read more »
At a recent training conference I had the opportunity to learn a lot more about EPA’s online presence. Facebook, twitter, youtube… EPA seems to be trying its hand in the most popular online mediums available. I couldn’t help but wonder: What are other agencies doing in terms of “gov 2.0”? What lessons have been learnedRead… Read more »
SxSW Interactive, one of the best technology conferences you can attend, kicks off today in sunny Austin, Texas. Unfortunately, even though I’m only one mile away, won’t be attending this year. But that doesn’t mean I can’t keep up with what’s going on in my favorite sessions. At 2:00PM CST, Tim O’Reilly, the founder ofRead… Read more »