This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, andRead… Read more »
Major League Baseball’s opening day — one of the most American days there is. Another American past time: our government. Throwing the ball back to 2011 we can assess where the government is now. Is the government in the minor leagues in 2014? Originally Posted by Stephen Peteritas on March 29, 2011 There is anRead… Read more »
Many individuals and organizations continue to struggle with the question of social media ownership, which involves the accounts themselves, individual and page profiles, platform content and posting activity. Most of the related laws and regulations were written long before today’s social technologies were even created, let alone widespread, and there are few legal and businessRead… Read more »
Using iMovie to Tell a Story One of the things organizations are often tasked with is getting the word out. Company’s get the word out about products, a government agency’s about programs and charitable organization’s reach out to their constituencies. Today that can seem easier than ever with so many tools available. Twitter, Facebook andRead… Read more »
Ladies and gentlemen, I want to celebrate failure. Not just the small I’ve-forgotten-to-put-the-bins out fail but the epic failures that really leave egg on your face. So, say it once say it proud, I’ve failed and I’m proud. Because he or she who really knows the bitter pill of underachieving is dealt a golden weightRead… Read more »
Every day on the DorobekINSIDER program we try to tell good government stories to help you do your job better. Today we get to highlight a program that is helping people do their jobs better by showing the power of partnerships; it’s an awesome program called Voyagers. Voyagers is part of the Industry Advisory CouncilRead… Read more »
The definition of, of insanity is trying the same thing over and over again and expecting different results. So that begs the question is there a better way to create a political platform? David Cole is a 28 year old software developer who spent 2 years working at the White House as a Deputy DirectorRead… Read more »
Do you remember back when you were a kid, how much fun we all had on April Fool’s Day? Pranks on parents, siblings, friends and teachers. Silly April Fool’s jokes, that if you were like me, you never tired of repeating. Jokes are funny things…not whether they make you laugh or not, but in howRead… Read more »
OK, it is clear to me now – the internet is not a passing novelty, it is a creation tool of considerable versatility and depth, and fosters creativity at every turn. IaaT – the Internet as a Tool is here to stay. Back in the ‘90s, my organization went through an image update – aRead… Read more »
In today’s environment, you’re challenged to stay resilient no matter what trials your community faces. State, local and county governments must operate efficiently regardless of weather, economic downturns or increasing demands from constituents. Technology offers you the chance to build for the future in a way that allows for foundational strength – as well asRead… Read more »