Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »
The words we use in science, engineering or any other technical field aren’t familiar to the general public. So we use them — translate them, as it were — and in the process arguably lose the technical accuracy of the language we use.
Networking gets a bad rap. Most of us imagine standing around in a sea of name tags, awkwardly explaining to the third person in a row what it is you do, or checking your watch while someone bores you to tears with the finer points of their seriously boring job. But networking can actually beRead… Read more »
I’ve recently hit an epiphany: Blogging is not my forte. It’s not that I don’t like writing; it just doesn’t come as naturally as one would hope. But just like the average 20-something in the 21st century, I’ve fantasized about getting paid to write about my life, because let’s face it: like the average 20-somethingRead… Read more »
I had a really great conversation with one of my coworkers the other day about the concept of “plain language” which really got me thinking about writing across all parts of government–local, state, federal… Here in the federal government, we talk about plain language–which is the idea that language should be easy to understand forRead… Read more »
Keeping people’s attention is important for government communicators. When we tell a story, people need to remember more than one weird trick.
Originally posted on the GovDelivery blog. We recently published a thought leadership piece on how digital marketing leads to better public engagement. Over the course of the next few weeks, we will break down each step to put the plan to work. The following post explores “Step 5” of the series, the art of increasing channelsRead… Read more »
In the heat of frenzied media coverage, problems aren’t the only newsworthy topic out there. Somewhere in the underbrush, there’s a story about solutions or people working on solutions. There’s no need to wait for an enterprising reporter to dredge that story up — we can help them find it.
This summer, rather than dragging out the insipid beach-friendly reads with sand in their spines, why not bone up on practical skills and knowledge that can help you in your work? Many of these books are so brand-spankin’ new that I haven’t had a chance to read them yet. If this list isn’t enough, check last year’sRead… Read more »
Originally posted on the GovDelivery blog. If you have been reading our blog lately, you have noticed our focus on public engagement through digital marketing. First, we covered how to set organizational goals, then establishing target audiences, and most recently branding. Now, we will unveil step four, sending messages that get read. The proliferation of smartphones,Read… Read more »