$250 An Hour? For What? Who Knows?
Some communication tasks are highly valuable. For those you really need to pay what they’re worth. Take branding for example. Many people pass themselves off as brand strategists, brand gurus, brand visionaries, brand designers, brand ideationists, brand creatives, brand disruptors, brand innovators, and on and on. Most of them are not good at what they do. BecauseRead… Read more »