Tech

Birds of a Feather Redefined

Before social media, when transparency was considerably less in vogue, aquiring new customers and serving the needs of loyal already existing customers was not an easy feat and there certainly were not many options for conquering this feat. In order to aid this process, marketers formulated methods such as segementation, and even sub-segmentation to narrowRead… Read more »

Are you a social media practitioner, advocate, or enthusiast?

The Social Media Subcouncil is developing a volunteer Speakers Bureau to help spread the word about social media in government. We’re looking for input and feedback on the materials we’ll be using to solicit speakers. We’re also sharing drafts of the content that will eventually appear on the Speakers Bureau website so that we canRead… Read more »

AABPA Announces Speakers for Symposium on Financial Crisis

American Association for Budget and Program Analysis 2009 Spring Symposium April 16, 2009 Capital Hilton Hotel 16th and K Streets, NW, Washington, DC Farragut North Metro, Red Line McPherson Square Metro, Orange and Blue Lines TRANSFORMING CRISIS INTO OPPORTUNITY AABPA is pleased to announce the following additional panelists will be joining us on April 16:Read… Read more »

Gov 2.0 Camp: from the Twitterstream

Here’s another one of my soon to be patented (:->) reports from a conference I didn’t attend, brought to you through the benificence of the Twitterverse. Unfortunately, it isn’t as complete as I’d like. After TransparencyCamp, when I discovered that the Twitter Search runs out after 100 pages of history, I new I’d have toRead… Read more »

A company and a tweet

I just finished reading Lauren Modeen’s post on “Twitter as a Focus Group;” if you’re marketing-inclined, a must read (especially if you’re like me and grappling with using Twitter to better promote a company). I have been on Twitter for a while now, and much like posting photos on Facebook, enjoy updating my ‘tweeps withRead… Read more »

Twitter as a Focus Group

Imagine, if you will, the packaging on a gallon of Tropicana orange juice. Now…what did you imagine? A ripe orange with droplets of water? And a straw? Most likely is my guess. As you may know, in January of this year, Tropicana had its run in with the scenario Coke faced back in the ’80sRead… Read more »

“Sweet GovTweets” Mon 30 March, 2009 edition

Apologies for errors in advance: @gov20camp: Government 2.0 Camp Recap and Next Steps: http://tinyurl.com/c2677s #gov20camp #gov20 @adrielhampton: Politicians on Twitter #gov20 #opengov http://tinyurl.com/aes8g6 @web20blog: White house Open for Questions made into wordles. http://tinyurl.com/peoplesvoice #gov20 @CityHallReport: Montreal Mayor Tremblay’s party has launched a web consultation on its election campaign http://ow.ly/1GxF #gov20 @subbob: Currently using Twitter, inRead… Read more »

“Sweet GovTweets” Sun 29 March, 2009 edition

@dslunceford: Missed #gov20 radio today with @govloop, @dslunceford talking to brains behind @tweetcongress? Download http://tr.im/hX9j @govloop: Stream/Download Gov20 Podcast with @TweetCongress on GovLoop.com and Blogtalkradio.com #gov20 #govloop @adrielhampton: All #gov20 needs is leaders. A thousand flowers are blooming, and no regime can stop social media. @adrielhampton: Twice as many GOPers are using Twitter in CongressRead… Read more »