6 Synergistic Listening Tips: More Than the Sum of the Communication Parts

Knowing what gets in your way names it. Then you can work around, or through it. Agreeing to disagree when it’s not possible or unnecessary to agree preserves the relationship. Preparing your points with potential objections and probing questions in mind makes you look unfazed by road blocks. Multi-tasking when distractions win out keeps up… Read more »

Hiring Social Media and Digital Expertise: A Hierarchy

Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »

Video Tutorial Sites to Learn All You Need to Know

Virtual trainings are an easy way to up your game in just about any skill. They are often recorded so you can listen to them at your convenience, whenever and wherever you can give them your full attention, whether that’s at home or in the office, on your smartphone or computer. Many trainings are available for freeRead… Read more »

Digital Engagement Series Part 6: Engage then Re-engage

Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »

Fake It Till You Make It

The resignation of Rachel Dolezal as president of the Spokane, WA National Association of the Advancement of Colored People has dominated the news lately. Ms. Dolezal had been using a fake racial identity by leading a chapter of the largest advocacy group in the country for African Americans as a mixed race person even thoughRead… Read more »