Your Content Ask: Let’s Have a Content Meeting
A lot of people spend a great deal of time thinking about notional content — content that doesn’t exist.
Posts Tagged: content
How to Pass the Grandma Test
Does your content or message pass the Grandma test?
Own Your Media: 3 Reasons Everyone Needs a Blog
Blogs can instantly become the “hub” of your content strategy. Every story is easy to share and becomes a Facebook post, tweet or newsletter link that drives traffic back to your blog.
Customers: Where Usability and Plain Language Intersect
The only way to test if content is usable or plain is to test it. It’s not the writer or editor–or the program manager–who determines whether content is plain or usable; it’s the user.
How to Be a Better Blogger
It’s more than polishing your grammar or devising the listicle to end all listicles. Being a better blogger is about focusing on quality and a devotion to your reader.
What Does the Data Say? Evaluating Social Media
Part of an effective social media presence is evaluation, so that you can determine whether or not your strategy is working and how to tweak it to accomplish your goals.
The Death of Disposable Content
By Emily Grenen, ICF International If you work in social media, you’re likely quite aware that creating new content is an intensive process. It often requires a good bit of creativity to find material that resonates with your target audience, but that also fits the guidelines that you, a partner, or a client have developed.Read… Read more »
Digital Engagement Series Part 4: Send Messages That Get Read
Originally posted on the GovDelivery blog. If you have been reading our blog lately, you have noticed our focus on public engagement through digital marketing. First, we covered how to set organizational goals, then establishing target audiences, and most recently branding. Now, we will unveil step four, sending messages that get read. The proliferation of smartphones,Read… Read more »
Make Your Organization’s Blog Sizzle
A blog can be an amazing way for an organization to communicate and engage with the people it serves – as well as to get their feedback. But a blog can also drop to the bottom of the to do list quickly if no one’s passionate about it. What if instead of slogging through the usualRead… Read more »
Digital Engagement Strategy Series: Determine a Content Plan (2)
By John Simpson, Engagement Consultant If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar onStakeholder Engagement in Federal Government to provide some next steps you can take to improve your agency’s digital engagement strategy.Read… Read more »